#BD404A#BD404A

#BD404A is a mid, vivid red. Relative luminance 0.150; OKLCH L 55.1% C 0.160 H 19.6°. Best body text is #FFFFFF at 5.26:1 contrast (WCAG AA passes).

Color values

HEX	#BD404A
RGB	rgb(189, 64, 74)
HSL	hsl(355, 49%, 50%)
HSV	hsv(355, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 60.8%, 25.9%)
CIE-LAB	lab(45.61, 50.72, 22.10)
CIE-LCH	lch(45.61, 55.33, 23.55°)
OKLab	oklab(55.08% 0.1508 0.0536)
OKLCH	oklch(55.08% 0.16 19.6)
XYZ	xyz(24.0580, 14.9833, 8.1025)
Luminance	0.1498 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD404A #40BDB3

analogous

#BD4089 #BD404A #BD7540

triadic

#BD404A #4ABD40 #404ABD

tetradic

#BD404A #89BD40 #40BDB3 #7540BD

square

#BD404A #89BD40 #40BDB3 #7540BD

split-complementary

#BD404A #40BD75 #4089BD

monochromatic

#622126 #8F3138 #BD404A #CD6D74 #DD9AA0

Accessibility & contrast

On white

5.26

#BD404A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#BD404A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD404A

5.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD404A	#FFFFFF	#000000	##FFFFFF
##BD404A	1.00	5.26	4.00	5.26
#FFFFFF	5.26	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605B4A

Deuteranopia (green-blind)

#807647

Tritanopia (blue-blind)

#CF2445

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd404a;
/* rgb */ color: rgb(189, 64, 74);
/* oklch */ color: oklch(55.1% 0.160 19.6);

Tailwind

colors: {
  custom: {
    50: '#d77c7c',
    500: '#bd404a',
    950: '#000000',
  },
}

SCSS

$custom: #bd404a;
$custom-light: #d77c7c;
$custom-dark: #000000;

JSON

{
  "hex": "#bd404a",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 74
  },
  "hsl": {
    "h": 355.2,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.55078,
    "c": 0.16008,
    "h": 19.6
  },
  "luminance": 0.1498
}

Semantic roles & 50–950 ramp

primary

#BD404A

secondary

#90C9C4

accent

#D9CE4F

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD404A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →