#7539BD#7539BD

#7539BD is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.3% C 0.196 H 300.0°. Best body text is #FFFFFF at 6.83:1 contrast (WCAG AA passes).

Color values

HEX	#7539BD
RGB	rgb(117, 57, 189)
HSL	hsl(267, 54%, 48%)
HSV	hsv(267, 70%, 74%)
CMYK	cmyk(38.1%, 69.8%, 0%, 25.9%)
CIE-LAB	lab(38.52, 52.04, -59.46)
CIE-LCH	lch(38.52, 79.02, 311.19°)
OKLab	oklab(49.3% 0.0979 -0.1696)
OKLCH	oklch(49.3% 0.196 300)
XYZ	xyz(17.9823, 10.3821, 49.1908)
Luminance	0.1038 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7539BD #81BD39

analogous

#393FBD #7539BD #B739BD

triadic

#7539BD #BD7539 #39BD75

tetradic

#7539BD #BD393F #81BD39 #39BDB7

square

#7539BD #BD393F #81BD39 #39BDB7

split-complementary

#7539BD #BDB739 #3FBD39

monochromatic

#3B1D5F #582B8E #7539BD #9563D0 #B592DE

Accessibility & contrast

On white

6.83

#7539BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#7539BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7539BD

6.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7539BD	#FFFFFF	#000000	##FFFFFF
##7539BD	1.00	6.83	3.08	6.83
#FFFFFF	6.83	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC1

Deuteranopia (green-blind)

#005ABA

Tritanopia (blue-blind)

#655977

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7539bd;
/* rgb */ color: rgb(117, 57, 189);
/* oklch */ color: oklch(49.3% 0.196 300.0);

Tailwind

colors: {
  custom: {
    50: '#a374d2',
    500: '#7539bd',
    950: '#000000',
  },
}

SCSS

$custom: #7539bd;
$custom-light: #a374d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7539bd",
  "rgb": {
    "r": 117,
    "g": 57,
    "b": 189
  },
  "hsl": {
    "h": 267.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.49302,
    "c": 0.1958,
    "h": 300
  },
  "luminance": 0.10382
}

Semantic roles & 50–950 ramp

primary

#7539BD

secondary

#ACC989

accent

#DD4B9B

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7539BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →