#BD393F#BD393F

#BD393F is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 22.4°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#BD393F
RGB	rgb(189, 57, 63)
HSL	hsl(357, 54%, 48%)
HSV	hsv(357, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 66.7%, 25.9%)
CIE-LAB	lab(44.39, 52.86, 27.19)
CIE-LCH	lch(44.39, 59.44, 27.22°)
OKLab	oklab(54.1% 0.1555 0.064)
OKLCH	oklch(54.1% 0.168 22.4)
XYZ	xyz(23.3491, 14.1073, 6.1952)
Luminance	0.1410 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD393F #39BDB7

analogous

#BD3981 #BD393F #BD7539

triadic

#BD393F #3FBD39 #393FBD

tetradic

#BD393F #81BD39 #39BDB7 #7539BD

square

#BD393F #81BD39 #39BDB7 #7539BD

split-complementary

#BD393F #39BD75 #3981BD

monochromatic

#5F1D20 #8E2B2F #BD393F #D06368 #DE9296

Accessibility & contrast

On white

5.50

#BD393F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD393F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD393F

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD393F	#FFFFFF	#000000	##FFFFFF
##BD393F	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D573E

Deuteranopia (green-blind)

#7F733B

Tritanopia (blue-blind)

#CF113C

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd393f;
/* rgb */ color: rgb(189, 57, 63);
/* oklch */ color: oklch(54.1% 0.168 22.4);

Tailwind

colors: {
  custom: {
    50: '#d87874',
    500: '#bd393f',
    950: '#000000',
  },
}

SCSS

$custom: #bd393f;
$custom-light: #d87874;
$custom-dark: #000000;

JSON

{
  "hex": "#bd393f",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 63
  },
  "hsl": {
    "h": 357.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54101,
    "c": 0.16817,
    "h": 22.4
  },
  "luminance": 0.14104
}

Semantic roles & 50–950 ramp

primary

#BD393F

secondary

#89C9C6

accent

#DDD64B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD393F

Body copy rendered with the generated semantic roles for this colour.

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