#B739BD#B739BD

#B739BD is a mid, highly saturated purple. Relative luminance 0.167; OKLCH L 57.9% C 0.218 H 326.0°. Best body text is #FFFFFF at 4.85:1 contrast (WCAG AA passes).

Color values

HEX#B739BD
RGBrgb(183, 57, 189)
HSLhsl(297, 54%, 48%)
HSVhsv(297, 70%, 74%)
CMYKcmyk(3.2%, 69.8%, 0%, 25.9%)
CIE-LABlab(47.84, 65.92, -43.98)
CIE-LCHlch(47.84, 79.25, 326.29°)
OKLaboklab(57.89% 0.1811 -0.1221)
OKLCHoklch(57.89% 0.218 326)
XYZxyz(30.1763, 16.6696, 49.7624)
Luminance0.1667 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B739BD #3FBD39
analogous
#7539BD #B739BD #BD3981
triadic
#B739BD #BDB739 #39BDB7
tetradic
#B739BD #BD7539 #3FBD39 #3981BD
square
#B739BD #BD7539 #3FBD39 #3981BD
split-complementary
#B739BD #81BD39 #39BD75
monochromatic
#5C1D5F #892B8E #B739BD #CB63D0 #DB92DE

Accessibility & contrast

On white

4.85
#B739BD on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.33
#B739BD on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B739BD
4.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B739BD#FFFFFF#000000##FFFFFF
##B739BD1.004.854.334.85
#FFFFFF4.851.0021.001.00
#0000004.3321.001.0021.00
##FFFFFF4.851.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1B67C1
Deuteranopia (green-blind)
#5677BA
Tritanopia (blue-blind)
#BC4E77
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #b739bd;
/* rgb */ color: rgb(183, 57, 189);
/* oklch */ color: oklch(57.9% 0.218 326.0);
Tailwind
colors: {
  custom: {
    50: '#d07bd1',
    500: '#b739bd',
    950: '#000000',
  },
}
SCSS
$custom: #b739bd;
$custom-light: #d07bd1;
$custom-dark: #000000;
JSON
{
  "hex": "#b739bd",
  "rgb": {
    "r": 183,
    "g": 57,
    "b": 189
  },
  "hsl": {
    "h": 297.273,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.5789,
    "c": 0.21841,
    "h": 326
  },
  "luminance": 0.16668
}

Semantic roles & 50–950 ramp

primary
#B739BD
secondary
#8BC989
accent
#DD4B51
background
#FDF7FC
surface
#FAEEF9
border
#D3C9D2
text
#140A14
muted
#837C82

Preview Lab

Preview with #B739BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B739BD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva