#7439BD#7439BD

#7439BD is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.2% C 0.196 H 299.5°. Best body text is #FFFFFF at 6.86:1 contrast (WCAG AA passes).

Color values

HEX	#7439BD
RGB	rgb(116, 57, 189)
HSL	hsl(267, 54%, 48%)
HSV	hsv(267, 70%, 74%)
CMYK	cmyk(38.6%, 69.8%, 0%, 25.9%)
CIE-LAB	lab(38.40, 51.85, -59.67)
CIE-LCH	lch(38.40, 79.05, 310.99°)
OKLab	oklab(49.19% 0.0965 -0.1702)
OKLCH	oklch(49.19% 0.196 299.5)
XYZ	xyz(17.8486, 10.3132, 49.1845)
Luminance	0.1031 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7439BD #82BD39

analogous

#3940BD #7439BD #B639BD

triadic

#7439BD #BD7439 #39BD74

tetradic

#7439BD #BD3940 #82BD39 #39BDB6

square

#7439BD #BD3940 #82BD39 #39BDB6

split-complementary

#7439BD #BDB639 #40BD39

monochromatic

#3A1D5F #572B8E #7439BD #9463D0 #B492DE

Accessibility & contrast

On white

6.86

#7439BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#7439BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7439BD

6.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7439BD	#FFFFFF	#000000	##FFFFFF
##7439BD	1.00	6.86	3.06	6.86
#FFFFFF	6.86	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AC1

Deuteranopia (green-blind)

#0059BA

Tritanopia (blue-blind)

#635977

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7439bd;
/* rgb */ color: rgb(116, 57, 189);
/* oklch */ color: oklch(49.2% 0.196 299.5);

Tailwind

colors: {
  custom: {
    50: '#a274d2',
    500: '#7439bd',
    950: '#000000',
  },
}

SCSS

$custom: #7439bd;
$custom-light: #a274d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7439bd",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 189
  },
  "hsl": {
    "h": 266.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.49189,
    "c": 0.19565,
    "h": 299.5
  },
  "luminance": 0.10313
}

Semantic roles & 50–950 ramp

primary

#7439BD

secondary

#ACC989

accent

#DD4B9C

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7439BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →