#BD3940#BD3940

#BD3940 is a mid, vivid red. Relative luminance 0.141; OKLCH L 54.1% C 0.168 H 22.0°. Best body text is #FFFFFF at 5.49:1 contrast (WCAG AA passes).

Color values

HEX	#BD3940
RGB	rgb(189, 57, 64)
HSL	hsl(357, 54%, 48%)
HSV	hsv(357, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 66.1%, 25.9%)
CIE-LAB	lab(44.40, 52.92, 26.61)
CIE-LCH	lch(44.40, 59.23, 26.70°)
OKLab	oklab(54.12% 0.1559 0.0628)
OKLCH	oklch(54.12% 0.168 22)
XYZ	xyz(23.3773, 14.1186, 6.3437)
Luminance	0.1411 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3940 #39BDB6

analogous

#BD3982 #BD3940 #BD7439

triadic

#BD3940 #40BD39 #3940BD

tetradic

#BD3940 #82BD39 #39BDB6 #7439BD

square

#BD3940 #82BD39 #39BDB6 #7439BD

split-complementary

#BD3940 #39BD74 #3982BD

monochromatic

#5F1D20 #8E2B30 #BD3940 #D06369 #DE9296

Accessibility & contrast

On white

5.49

#BD3940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#BD3940 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3940

5.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3940	#FFFFFF	#000000	##FFFFFF
##BD3940	1.00	5.49	3.82	5.49
#FFFFFF	5.49	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D573F

Deuteranopia (green-blind)

#7F733C

Tritanopia (blue-blind)

#CF113D

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #bd3940;
/* rgb */ color: rgb(189, 57, 64);
/* oklch */ color: oklch(54.1% 0.168 22.0);

Tailwind

colors: {
  custom: {
    50: '#d87874',
    500: '#bd3940',
    950: '#000000',
  },
}

SCSS

$custom: #bd3940;
$custom-light: #d87874;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3940",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 64
  },
  "hsl": {
    "h": 356.818,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54119,
    "c": 0.16808,
    "h": 22
  },
  "luminance": 0.14115
}

Semantic roles & 50–950 ramp

primary

#BD3940

secondary

#89C9C6

accent

#DDD54B

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD3940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →