#733EB3#733EB3

#733EB3 is a mid, vivid violet. Relative luminance 0.103; OKLCH L 49.0% C 0.178 H 300.8°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#733EB3
RGB	rgb(115, 62, 179)
HSL	hsl(267, 49%, 47%)
HSV	hsv(267, 65%, 70%)
CMYK	cmyk(35.8%, 65.4%, 0%, 29.8%)
CIE-LAB	lab(38.45, 46.60, -53.69)
CIE-LCH	lch(38.45, 71.09, 310.95°)
OKLab	oklab(48.97% 0.091 -0.1527)
OKLCH	oklch(48.97% 0.178 300.8)
XYZ	xyz(16.9276, 10.3447, 43.7440)
Luminance	0.1035 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#733EB3 #7EB33E

analogous

#3E44B3 #733EB3 #AD3EB3

triadic

#733EB3 #B3733E #3EB373

tetradic

#733EB3 #B33E44 #7EB33E #3EB3AD

square

#733EB3 #B33E44 #7EB33E #3EB3AD

split-complementary

#733EB3 #B3AD3E #44B33E

monochromatic

#391F58 #562E86 #733EB3 #9265CA #B292D9

Accessibility & contrast

On white

6.84

#733EB3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#733EB3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #733EB3

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##733EB3	#FFFFFF	#000000	##FFFFFF
##733EB3	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB7

Deuteranopia (green-blind)

#055AB0

Tritanopia (blue-blind)

#655873

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #733eb3;
/* rgb */ color: rgb(115, 62, 179);
/* oklch */ color: oklch(49.0% 0.178 300.8);

Tailwind

colors: {
  custom: {
    50: '#a077ca',
    500: '#733eb3',
    950: '#000000',
  },
}

SCSS

$custom: #733eb3;
$custom-light: #a077ca;
$custom-dark: #000000;

JSON

{
  "hex": "#733eb3",
  "rgb": {
    "r": 115,
    "g": 62,
    "b": 179
  },
  "hsl": {
    "h": 267.179,
    "s": 48.548,
    "l": 47.255
  },
  "oklch": {
    "l": 0.4897,
    "c": 0.17777,
    "h": 300.8
  },
  "luminance": 0.10345
}

Semantic roles & 50–950 ramp

primary

#733EB3

secondary

#A9C588

accent

#D8509A

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #733EB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →