#7437BD#7437BD

#7437BD is a mid, vivid violet. Relative luminance 0.101; OKLCH L 48.9% C 0.198 H 299.8°. Best body text is #FFFFFF at 6.94:1 contrast (WCAG AA passes).

Color values

HEX	#7437BD
RGB	rgb(116, 55, 189)
HSL	hsl(267, 55%, 48%)
HSV	hsv(267, 71%, 74%)
CMYK	cmyk(38.6%, 70.9%, 0%, 25.9%)
CIE-LAB	lab(38.06, 52.81, -60.22)
CIE-LCH	lch(38.06, 80.10, 311.25°)
OKLab	oklab(48.95% 0.0985 -0.1718)
OKLCH	oklch(48.95% 0.198 299.8)
XYZ	xyz(17.7517, 10.1193, 49.1522)
Luminance	0.1012 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7437BD #80BD37

analogous

#373DBD #7437BD #B737BD

triadic

#7437BD #BD7437 #37BD74

tetradic

#7437BD #BD373D #80BD37 #37BDB7

square

#7437BD #BD373D #80BD37 #37BDB7

split-complementary

#7437BD #BDB737 #3DBD37

monochromatic

#3A1B5E #57298E #7437BD #9460D1 #B490DF

Accessibility & contrast

On white

6.94

#7437BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#7437BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7437BD

6.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7437BD	#FFFFFF	#000000	##FFFFFF
##7437BD	1.00	6.94	3.02	6.94
#FFFFFF	6.94	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059C1

Deuteranopia (green-blind)

#0058BA

Tritanopia (blue-blind)

#635876

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #7437bd;
/* rgb */ color: rgb(116, 55, 189);
/* oklch */ color: oklch(48.9% 0.198 299.8);

Tailwind

colors: {
  custom: {
    50: '#a273d2',
    500: '#7437bd',
    950: '#000000',
  },
}

SCSS

$custom: #7437bd;
$custom-light: #a273d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7437bd",
  "rgb": {
    "r": 116,
    "g": 55,
    "b": 189
  },
  "hsl": {
    "h": 267.313,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.48945,
    "c": 0.19806,
    "h": 299.8
  },
  "luminance": 0.1012
}

Semantic roles & 50–950 ramp

primary

#7437BD

secondary

#ABC986

accent

#DE4A9B

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7437BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →