#BD373D#BD373D

#BD373D is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.170 H 22.6°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#BD373D
RGB	rgb(189, 55, 61)
HSL	hsl(357, 55%, 48%)
HSV	hsv(357, 71%, 74%)
CMYK	cmyk(0%, 70.9%, 67.7%, 25.9%)
CIE-LAB	lab(44.08, 53.51, 28.01)
CIE-LCH	lch(44.08, 60.40, 27.63°)
OKLab	oklab(53.86% 0.1572 0.0656)
OKLCH	oklch(53.86% 0.17 22.6)
XYZ	xyz(23.1972, 13.8915, 5.8738)
Luminance	0.1389 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD373D #37BDB7

analogous

#BD3780 #BD373D #BD7437

triadic

#BD373D #3DBD37 #373DBD

tetradic

#BD373D #80BD37 #37BDB7 #7437BD

square

#BD373D #80BD37 #37BDB7 #7437BD

split-complementary

#BD373D #37BD74 #3780BD

monochromatic

#5E1B1E #8E292E #BD373D #D16065 #DF9093

Accessibility & contrast

On white

5.56

#BD373D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#BD373D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD373D

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD373D	#FFFFFF	#000000	##FFFFFF
##BD373D	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5C563C

Deuteranopia (green-blind)

#7E7339

Tritanopia (blue-blind)

#D0083A

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #bd373d;
/* rgb */ color: rgb(189, 55, 61);
/* oklch */ color: oklch(53.9% 0.170 22.6);

Tailwind

colors: {
  custom: {
    50: '#d97772',
    500: '#bd373d',
    950: '#000000',
  },
}

SCSS

$custom: #bd373d;
$custom-light: #d97772;
$custom-dark: #000000;

JSON

{
  "hex": "#bd373d",
  "rgb": {
    "r": 189,
    "g": 55,
    "b": 61
  },
  "hsl": {
    "h": 357.313,
    "s": 54.918,
    "l": 47.843
  },
  "oklch": {
    "l": 0.5386,
    "c": 0.1703,
    "h": 22.6
  },
  "luminance": 0.13888
}

Semantic roles & 50–950 ramp

primary

#BD373D

secondary

#86C9C6

accent

#DED84A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160908

muted

#847B7B

Preview Lab

Preview with #BD373D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →