#731D3D#731D3D
#731D3D is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.1% C 0.122 H 2.4°. Best body text is #FFFFFF at 10.65:1 contrast (WCAG AA passes).
Color values
| HEX | #731D3D |
|---|---|
| RGB | rgb(115, 29, 61) |
| HSL | hsl(338, 60%, 28%) |
| HSV | hsv(338, 75%, 45%) |
| CMYK | cmyk(0%, 74.8%, 47%, 54.9%) |
| CIE-LAB | lab(26.34, 39.81, 1.79) |
| CIE-LCH | lch(26.34, 39.85, 2.58°) |
| OKLab | oklab(38.09% 0.1219 0.0051) |
| OKLCH | oklch(38.09% 0.122 2.4) |
| XYZ | xyz(8.3525, 4.8616, 4.9125) |
| Luminance | 0.0486 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.36
Wine (survey)
#80013F
ΔE00 3.62
Red Purple
#820747
ΔE00 4.41
Bordeaux
#7B002C
ΔE00 5.87
Mulberry
#920A4E
ΔE00 6.46
Burgundy (survey)
#610023
ΔE00 6.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731D3D #1D7353
analogous
#731D68 #731D3D #73281D
triadic
#731D3D #3D731D #1D3D73
tetradic
#731D3D #68731D #1D7353 #281D73
square
#731D3D #68731D #1D7353 #281D73
split-complementary
#731D3D #1D7328 #1D6873
monochromatic
#18060D #421123 #731D3D #A42957 #CE3C73
Accessibility & contrast
On white
10.65
#731D3D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#731D3D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731D3D
10.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731D3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731D3D | 1.00 | 10.65 | 1.97 | 10.65 |
| #FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30343E
Deuteranopia (green-blind)
#47443B
Tritanopia (blue-blind)
#7D0F2A
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731d3d; /* rgb */ color: rgb(115, 29, 61); /* oklch */ color: oklch(38.1% 0.122 2.4);
Tailwind
colors: {
custom: {
50: '#a06172',
500: '#731d3d',
950: '#000000',
},
}SCSS
$custom: #731d3d; $custom-light: #a06172; $custom-dark: #000000;
JSON
{
"hex": "#731d3d",
"rgb": {
"r": 115,
"g": 29,
"b": 61
},
"hsl": {
"h": 337.674,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.38087,
"c": 0.12201,
"h": 2.4
},
"luminance": 0.0486
}Semantic roles & 50–950 ramp
primary
#731D3D
secondary
#45A783
accent
#E3A845
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0507
muted
#7F797A