#73281D#73281D

#73281D is a dark, moderate red. Relative luminance 0.053; OKLCH L 38.7% C 0.108 H 30.9°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).

Color values

HEX	#73281D
RGB	rgb(115, 40, 29)
HSL	hsl(8, 60%, 28%)
HSV	hsv(8, 75%, 45%)
CMYK	cmyk(0%, 65.2%, 74.8%, 54.9%)
CIE-LAB	lab(27.44, 32.34, 24.41)
CIE-LCH	lch(27.44, 40.52, 37.04°)
OKLab	oklab(38.68% 0.0929 0.0556)
OKLCH	oklch(38.68% 0.108 30.9)
XYZ	xyz(8.0516, 5.2522, 1.7520)
Luminance	0.0525 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73281D #1D6873

analogous

#731D3D #73281D #73531D

triadic

#73281D #1D7328 #281D73

tetradic

#73281D #3D731D #1D6873 #531D73

square

#73281D #3D731D #1D6873 #531D73

split-complementary

#73281D #1D7353 #1D3D73

monochromatic

#180806 #421711 #73281D #A43929 #CE4F3C

Accessibility & contrast

On white

10.24

#73281D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#73281D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73281D

10.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73281D	#FFFFFF	#000000	##FFFFFF
##73281D	1.00	10.24	2.05	10.24
#FFFFFF	10.24	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D361B

Deuteranopia (green-blind)

#4F471B

Tritanopia (blue-blind)

#7F1626

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73281d;
/* rgb */ color: rgb(115, 40, 29);
/* oklch */ color: oklch(38.7% 0.108 30.9);

Tailwind

colors: {
  custom: {
    50: '#a16659',
    500: '#73281d',
    950: '#000000',
  },
}

SCSS

$custom: #73281d;
$custom-light: #a16659;
$custom-dark: #000000;

JSON

{
  "hex": "#73281d",
  "rgb": {
    "r": 115,
    "g": 40,
    "b": 29
  },
  "hsl": {
    "h": 7.674,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.38683,
    "c": 0.10828,
    "h": 30.9
  },
  "luminance": 0.05251
}

Semantic roles & 50–950 ramp

primary

#73281D

secondary

#459BA7

accent

#CFE345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73281D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →