#731D68#731D68

#731D68 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.0% C 0.148 H 333.7°. Best body text is #FFFFFF at 9.98:1 contrast (WCAG AA passes).

Color values

HEX	#731D68
RGB	rgb(115, 29, 104)
HSL	hsl(308, 60%, 28%)
HSV	hsv(308, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 9.6%, 54.9%)
CIE-LAB	lab(28.18, 45.69, -23.89)
CIE-LCH	lch(28.18, 51.55, 332.40°)
OKLab	oklab(40.03% 0.1323 -0.0654)
OKLCH	oklch(40.03% 0.148 333.7)
XYZ	xyz(10.0084, 5.5239, 13.6331)
Luminance	0.0552 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D68 #1D7328

analogous

#531D73 #731D68 #731D3D

triadic

#731D68 #68731D #1D6873

tetradic

#731D68 #73531D #1D7328 #1D3D73

square

#731D68 #73531D #1D7328 #1D3D73

split-complementary

#731D68 #3D731D #1D7353

monochromatic

#180616 #42113C #731D68 #A42994 #CE3CBB

Accessibility & contrast

On white

9.98

#731D68 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#731D68 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D68

9.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D68	#FFFFFF	#000000	##FFFFFF
##731D68	1.00	9.98	2.10	9.98
#FFFFFF	9.98	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B3B6A

Deuteranopia (green-blind)

#3A4766

Tritanopia (blue-blind)

#792540

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731d68;
/* rgb */ color: rgb(115, 29, 104);
/* oklch */ color: oklch(40.0% 0.148 333.7);

Tailwind

colors: {
  custom: {
    50: '#9e6293',
    500: '#731d68',
    950: '#000000',
  },
}

SCSS

$custom: #731d68;
$custom-light: #9e6293;
$custom-dark: #000000;

JSON

{
  "hex": "#731d68",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 104
  },
  "hsl": {
    "h": 307.674,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40031,
    "c": 0.14757,
    "h": 333.7
  },
  "luminance": 0.05523
}

Semantic roles & 50–950 ramp

primary

#731D68

secondary

#45A751

accent

#E35945

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #731D68

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →