#731D35#731D35

#731D35 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.8% C 0.120 H 8.5°. Best body text is #FFFFFF at 10.74:1 contrast (WCAG AA passes).

Color values

HEX	#731D35
RGB	rgb(115, 29, 53)
HSL	hsl(343, 60%, 28%)
HSV	hsv(343, 75%, 45%)
CMYK	cmyk(0%, 74.8%, 53.9%, 54.9%)
CIE-LAB	lab(26.10, 39.03, 6.88)
CIE-LCH	lch(26.10, 39.63, 10.00°)
OKLab	oklab(37.84% 0.1187 0.0177)
OKLCH	oklch(37.84% 0.12 8.5)
XYZ	xyz(8.1529, 4.7817, 3.8611)
Luminance	0.0478 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D35 #1D735B

analogous

#731D60 #731D35 #73301D

triadic

#731D35 #35731D #1D3573

tetradic

#731D35 #60731D #1D735B #301D73

square

#731D35 #60731D #1D735B #301D73

split-complementary

#731D35 #1D7330 #1D6073

monochromatic

#18060B #42111E #731D35 #A4294C #CE3C65

Accessibility & contrast

On white

10.74

#731D35 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#731D35 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D35

10.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D35	#FFFFFF	#000000	##FFFFFF
##731D35	1.00	10.74	1.96	10.74
#FFFFFF	10.74	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#323335

Deuteranopia (green-blind)

#484433

Tritanopia (blue-blind)

#7E0B27

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731d35;
/* rgb */ color: rgb(115, 29, 53);
/* oklch */ color: oklch(37.8% 0.120 8.5);

Tailwind

colors: {
  custom: {
    50: '#a0606c',
    500: '#731d35',
    950: '#000000',
  },
}

SCSS

$custom: #731d35;
$custom-light: #a0606c;
$custom-dark: #000000;

JSON

{
  "hex": "#731d35",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 53
  },
  "hsl": {
    "h": 343.256,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.37838,
    "c": 0.12002,
    "h": 8.5
  },
  "luminance": 0.04781
}

Semantic roles & 50–950 ramp

primary

#731D35

secondary

#45A78C

accent

#E3B745

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#0F0506

muted

#7F797A

Preview Lab

Preview with #731D35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →