#73301D#73301D

#73301D is a dark, moderate red. Relative luminance 0.058; OKLCH L 39.9% C 0.100 H 36.6°. Best body text is #FFFFFF at 9.68:1 contrast (WCAG AA passes).

Color values

HEX	#73301D
RGB	rgb(115, 48, 29)
HSL	hsl(13, 60%, 28%)
HSV	hsv(13, 75%, 45%)
CMYK	cmyk(0%, 58.3%, 74.8%, 54.9%)
CIE-LAB	lab(29.03, 28.19, 26.20)
CIE-LCH	lch(29.03, 38.49, 42.91°)
OKLab	oklab(39.88% 0.08 0.0595)
OKLCH	oklch(39.88% 0.1 36.6)
XYZ	xyz(8.3498, 5.8485, 1.8513)
Luminance	0.0585 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73301D #1D6073

analogous

#731D35 #73301D #735B1D

triadic

#73301D #1D7330 #301D73

tetradic

#73301D #35731D #1D6073 #5B1D73

square

#73301D #35731D #1D6073 #5B1D73

split-complementary

#73301D #1D735B #1D3573

monochromatic

#180A06 #421C11 #73301D #A44429 #CE5D3C

Accessibility & contrast

On white

9.68

#73301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#73301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73301D

9.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73301D	#FFFFFF	#000000	##FFFFFF
##73301D	1.00	9.68	2.17	9.68
#FFFFFF	9.68	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#423B1B

Deuteranopia (green-blind)

#534A1B

Tritanopia (blue-blind)

#7F222C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73301d;
/* rgb */ color: rgb(115, 48, 29);
/* oklch */ color: oklch(39.9% 0.100 36.6);

Tailwind

colors: {
  custom: {
    50: '#a16a5a',
    500: '#73301d',
    950: '#000000',
  },
}

SCSS

$custom: #73301d;
$custom-light: #a16a5a;
$custom-dark: #000000;

JSON

{
  "hex": "#73301d",
  "rgb": {
    "r": 115,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 13.256,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.39882,
    "c": 0.09971,
    "h": 36.6
  },
  "luminance": 0.05847
}

Semantic roles & 50–950 ramp

primary

#73301D

secondary

#4591A7

accent

#C0E345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #73301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →