#731D60#731D60

#731D60 is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.6% C 0.141 H 338.2°. Best body text is #FFFFFF at 10.13:1 contrast (WCAG AA passes).

Color values

HEX#731D60
RGBrgb(115, 29, 96)
HSLhsl(313, 60%, 28%)
HSVhsv(313, 75%, 45%)
CMYKcmyk(0%, 74.8%, 16.5%, 54.9%)
CIE-LABlab(27.76, 44.40, -19.34)
CIE-LCHlch(27.76, 48.43, 336.46°)
OKLaboklab(39.59% 0.1314 -0.0524)
OKLCHoklch(39.59% 0.141 338.2)
XYZxyz(9.6211, 5.3690, 11.5937)
Luminance0.0537 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731D60 #1D7330
analogous
#5B1D73 #731D60 #731D35
triadic
#731D60 #60731D #1D6073
tetradic
#731D60 #735B1D #1D7330 #1D3573
square
#731D60 #735B1D #1D7330 #1D3573
split-complementary
#731D60 #35731D #1D735B
monochromatic
#180614 #421137 #731D60 #A42989 #CE3CAE

Accessibility & contrast

On white

10.13
#731D60 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.07
#731D60 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D60
10.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731D60#FFFFFF#000000##FFFFFF
##731D601.0010.132.0710.13
#FFFFFF10.131.0021.001.00
#0000002.0721.001.0021.00
##FFFFFF10.131.0021.001.00

Color blindness preview

Protanopia (red-blind)
#213962
Deuteranopia (green-blind)
#3D465E
Tritanopia (blue-blind)
#7A213C
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #731d60;
/* rgb */ color: rgb(115, 29, 96);
/* oklch */ color: oklch(39.6% 0.141 338.2);
Tailwind
colors: {
  custom: {
    50: '#9e628d',
    500: '#731d60',
    950: '#000000',
  },
}
SCSS
$custom: #731d60;
$custom-light: #9e628d;
$custom-dark: #000000;
JSON
{
  "hex": "#731d60",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 96
  },
  "hsl": {
    "h": 313.256,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.39594,
    "c": 0.14146,
    "h": 338.2
  },
  "luminance": 0.05368
}

Semantic roles & 50–950 ramp

primary
#731D60
secondary
#45A75A
accent
#E36845
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050C
muted
#7F7A7D

Preview Lab

Preview with #731D60

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731D60 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva