#731440#731440

#731440 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.4% C 0.133 H 358.3°. Best body text is #FFFFFF at 11.04:1 contrast (WCAG AA passes).

Color values

HEX	#731440
RGB	rgb(115, 20, 64)
HSL	hsl(332, 70%, 26%)
HSV	hsv(332, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 44.3%, 54.9%)
CIE-LAB	lab(25.31, 43.29, -1.74)
CIE-LCH	lch(25.31, 43.32, 357.70°)
OKLab	oklab(37.36% 0.1332 -0.004)
OKLCH	oklch(37.36% 0.133 358.3)
XYZ	xyz(8.2464, 4.5164, 5.2870)
Luminance	0.0452 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731440 #147347

analogous

#731470 #731440 #731814

triadic

#731440 #407314 #144073

tetradic

#731440 #707314 #147347 #181473

square

#731440 #707314 #147347 #181473

split-complementary

#731440 #147318 #147073

monochromatic

#1A050F #3F0B23 #731440 #A71D5D #DA287A

Accessibility & contrast

On white

11.04

#731440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#731440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731440

11.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731440	#FFFFFF	#000000	##FFFFFF
##731440	1.00	11.04	1.90	11.04
#FFFFFF	11.04	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A3141

Deuteranopia (green-blind)

#44423E

Tritanopia (blue-blind)

#7D0228

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731440;
/* rgb */ color: rgb(115, 20, 64);
/* oklch */ color: oklch(37.4% 0.133 358.3);

Tailwind

colors: {
  custom: {
    50: '#a05d74',
    500: '#731440',
    950: '#000000',
  },
}

SCSS

$custom: #731440;
$custom-light: #a05d74;
$custom-dark: #000000;

JSON

{
  "hex": "#731440",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 64
  },
  "hsl": {
    "h": 332.211,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.37365,
    "c": 0.13321,
    "h": 358.3
  },
  "luminance": 0.04515
}

Semantic roles & 50–950 ramp

primary

#731440

secondary

#3AA976

accent

#ED9A3B

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →