#731470#731470

#731470 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.8% C 0.164 H 329.6°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#731470
RGB	rgb(115, 20, 112)
HSL	hsl(302, 70%, 26%)
HSV	hsv(302, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 2.6%, 54.9%)
CIE-LAB	lab(27.62, 49.95, -29.93)
CIE-LCH	lch(27.62, 58.23, 329.08°)
OKLab	oklab(39.78% 0.141 -0.0828)
OKLCH	oklch(39.78% 0.164 329.6)
XYZ	xyz(10.2450, 5.3158, 15.8126)
Luminance	0.0532 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731470 #147317

analogous

#471473 #731470 #731441

triadic

#731470 #707314 #147073

tetradic

#731470 #734714 #147317 #144173

square

#731470 #734714 #147317 #144173

split-complementary

#731470 #417314 #147347

monochromatic

#1A0519 #3F0B3D #731470 #A71DA3 #DA28D4

Accessibility & contrast

On white

10.18

#731470 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731470 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731470

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731470	#FFFFFF	#000000	##FFFFFF
##731470	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#013972

Deuteranopia (green-blind)

#32466E

Tritanopia (blue-blind)

#772342

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731470;
/* rgb */ color: rgb(115, 20, 112);
/* oklch */ color: oklch(39.8% 0.164 329.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f99',
    500: '#731470',
    950: '#000000',
  },
}

SCSS

$custom: #731470;
$custom-light: #9f5f99;
$custom-dark: #000000;

JSON

{
  "hex": "#731470",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 112
  },
  "hsl": {
    "h": 301.895,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39778,
    "c": 0.16352,
    "h": 329.6
  },
  "luminance": 0.05315
}

Semantic roles & 50–950 ramp

primary

#731470

secondary

#3AA93D

accent

#ED403B

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731470

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →