#731814#731814
#731814 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.126 H 27.9°. Best body text is #FFFFFF at 11.23:1 contrast (WCAG AA passes).
Color values
| HEX | #731814 |
|---|---|
| RGB | rgb(115, 24, 20) |
| HSL | hsl(3, 70%, 26%) |
| HSV | hsv(3, 83%, 45%) |
| CMYK | cmyk(0%, 79.1%, 82.6%, 54.9%) |
| CIE-LAB | lab(24.80, 38.84, 27.04) |
| CIE-LCH | lch(24.80, 47.33, 34.84°) |
| OKLab | oklab(36.67% 0.1113 0.0588) |
| OKLCH | oklch(36.67% 0.126 27.9) |
| XYZ | xyz(7.5240, 4.3498, 1.1051) |
| Luminance | 0.0435 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 2.92
Blood
#770001
ΔE00 3.49
Rosewood
#65000B
ΔE00 4.37
Maroon
#800000
ΔE00 4.59
Crimson (survey)
#8C000F
ΔE00 5.12
Dark Red
#840000
ΔE00 5.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731814 #146F73
analogous
#731440 #731814 #734814
triadic
#731814 #147318 #181473
tetradic
#731814 #407314 #146F73 #481473
square
#731814 #407314 #146F73 #481473
split-complementary
#731814 #147348 #144073
monochromatic
#1A0505 #3F0D0B #731814 #A7231D #DA2F28
Accessibility & contrast
On white
11.23
#731814 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.87
#731814 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731814
11.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731814 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731814 | 1.00 | 11.23 | 1.87 | 11.23 |
| #FFFFFF | 11.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.87 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#342E12
Deuteranopia (green-blind)
#4A4210
Tritanopia (blue-blind)
#7F0018
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731814; /* rgb */ color: rgb(115, 24, 20); /* oklch */ color: oklch(36.7% 0.126 27.9);
Tailwind
colors: {
custom: {
50: '#a35d52',
500: '#731814',
950: '#000000',
},
}SCSS
$custom: #731814; $custom-light: #a35d52; $custom-dark: #000000;
JSON
{
"hex": "#731814",
"rgb": {
"r": 115,
"g": 24,
"b": 20
},
"hsl": {
"h": 2.526,
"s": 70.37,
"l": 26.471
},
"oklch": {
"l": 0.36665,
"c": 0.12588,
"h": 27.9
},
"luminance": 0.04349
}Semantic roles & 50–950 ramp
primary
#731814
secondary
#3AA5A9
accent
#E6ED3B
background
#FAF5F4
surface
#F4E9E7
border
#CEC5C3
text
#110502
muted
#807978