#731240#731240

#731240 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.2% C 0.135 H 358.0°. Best body text is #FFFFFF at 11.11:1 contrast (WCAG AA passes).

Color values

HEX	#731240
RGB	rgb(115, 18, 64)
HSL	hsl(332, 73%, 26%)
HSV	hsv(332, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 44.3%, 54.9%)
CIE-LAB	lab(25.10, 43.88, -2.05)
CIE-LCH	lch(25.10, 43.93, 357.33°)
OKLab	oklab(37.21% 0.135 -0.0048)
OKLCH	oklch(37.21% 0.135 358)
XYZ	xyz(8.2126, 4.4487, 5.2757)
Luminance	0.0445 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731240 #127345

analogous

#731270 #731240 #731412

triadic

#731240 #407312 #124073

tetradic

#731240 #707312 #127345 #141273

square

#731240 #707312 #127345 #141273

split-complementary

#731240 #127314 #127073

monochromatic

#1A040F #3E0A23 #731240 #A81A5D #DD237B

Accessibility & contrast

On white

11.11

#731240 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.89

#731240 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731240

11.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731240	#FFFFFF	#000000	##FFFFFF
##731240	1.00	11.11	1.89	11.11
#FFFFFF	11.11	1.00	21.00	1.00
#000000	1.89	21.00	1.00	21.00
##FFFFFF	11.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#293041

Deuteranopia (green-blind)

#43423E

Tritanopia (blue-blind)

#7D0027

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731240;
/* rgb */ color: rgb(115, 18, 64);
/* oklch */ color: oklch(37.2% 0.135 358.0);

Tailwind

colors: {
  custom: {
    50: '#a05c74',
    500: '#731240',
    950: '#000000',
  },
}

SCSS

$custom: #731240;
$custom-light: #a05c74;
$custom-dark: #000000;

JSON

{
  "hex": "#731240",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 64
  },
  "hsl": {
    "h": 331.546,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.37213,
    "c": 0.13513,
    "h": 358
  },
  "luminance": 0.04448
}

Semantic roles & 50–950 ramp

primary

#731240

secondary

#37AA73

accent

#F09938

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731240

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →