#731270#731270

#731270 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.165 H 329.6°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).

Color values

HEX	#731270
RGB	rgb(115, 18, 112)
HSL	hsl(302, 73%, 26%)
HSV	hsv(302, 84%, 45%)
CMYK	cmyk(0%, 84.3%, 2.6%, 54.9%)
CIE-LAB	lab(27.43, 50.49, -30.22)
CIE-LCH	lch(27.43, 58.85, 329.10°)
OKLab	oklab(39.65% 0.1425 -0.0837)
OKLCH	oklch(39.65% 0.165 329.6)
XYZ	xyz(10.2111, 5.2481, 15.8013)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731270 #127315

analogous

#451273 #731270 #73123F

triadic

#731270 #707312 #127073

tetradic

#731270 #734512 #127315 #123F73

square

#731270 #734512 #127315 #123F73

split-complementary

#731270 #3F7312 #127345

monochromatic

#1A041A #3E0A3C #731270 #A81AA4 #DD23D7

Accessibility & contrast

On white

10.25

#731270 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731270 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731270

10.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731270	#FFFFFF	#000000	##FFFFFF
##731270	1.00	10.25	2.05	10.25
#FFFFFF	10.25	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003972

Deuteranopia (green-blind)

#31456E

Tritanopia (blue-blind)

#772242

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731270;
/* rgb */ color: rgb(115, 18, 112);
/* oklch */ color: oklch(39.6% 0.165 329.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f99',
    500: '#731270',
    950: '#000000',
  },
}

SCSS

$custom: #731270;
$custom-light: #9f5f99;
$custom-dark: #000000;

JSON

{
  "hex": "#731270",
  "rgb": {
    "r": 115,
    "g": 18,
    "b": 112
  },
  "hsl": {
    "h": 301.856,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.39645,
    "c": 0.16528,
    "h": 329.6
  },
  "luminance": 0.05247
}

Semantic roles & 50–950 ramp

primary

#731270

secondary

#37AA3B

accent

#F03E38

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731270

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →