#731412#731412
#731412 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.129 H 27.4°. Best body text is #FFFFFF at 11.43:1 contrast (WCAG AA passes).
Color values
| HEX | #731412 |
|---|---|
| RGB | rgb(115, 20, 18) |
| HSL | hsl(1, 73%, 26%) |
| HSV | hsv(1, 84%, 45%) |
| CMYK | cmyk(0%, 82.6%, 84.3%, 54.9%) |
| CIE-LAB | lab(24.29, 40.13, 27.73) |
| CIE-LCH | lch(24.29, 48.78, 34.64°) |
| OKLab | oklab(36.28% 0.1149 0.0596) |
| OKLCH | oklch(36.28% 0.129 27.4) |
| XYZ | xyz(7.4305, 4.1900, 0.9897) |
| Luminance | 0.0419 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 2.72
Blood
#770001
ΔE00 3.07
Rosewood
#65000B
ΔE00 4.01
Maroon
#800000
ΔE00 4.32
Dark Red
#840000
ΔE00 4.93
Crimson (survey)
#8C000F
ΔE00 4.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731412 #127173
analogous
#731240 #731412 #734412
triadic
#731412 #127314 #141273
tetradic
#731412 #407312 #127173 #441273
square
#731412 #407312 #127173 #441273
split-complementary
#731412 #127344 #124073
monochromatic
#1A0504 #3E0B0A #731412 #A81D1A #DD2723
Accessibility & contrast
On white
11.43
#731412 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.84
#731412 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731412
11.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731412 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731412 | 1.00 | 11.43 | 1.84 | 11.43 |
| #FFFFFF | 11.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.84 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#322D10
Deuteranopia (green-blind)
#4A410D
Tritanopia (blue-blind)
#7F0015
Achromatopsia (no color)
#3A3A3A
Design tokens & code
CSS
--color: #731412; /* rgb */ color: rgb(115, 20, 18); /* oklch */ color: oklch(36.3% 0.129 27.4);
Tailwind
colors: {
custom: {
50: '#a35c50',
500: '#731412',
950: '#000000',
},
}SCSS
$custom: #731412; $custom-light: #a35c50; $custom-dark: #000000;
JSON
{
"hex": "#731412",
"rgb": {
"r": 115,
"g": 20,
"b": 18
},
"hsl": {
"h": 1.237,
"s": 72.932,
"l": 26.078
},
"oklch": {
"l": 0.36282,
"c": 0.12944,
"h": 27.4
},
"luminance": 0.04189
}Semantic roles & 50–950 ramp
primary
#731412
secondary
#37A7AA
accent
#ECF038
background
#FBF5F4
surface
#F5E9E7
border
#CFC5C3
text
#110402
muted
#807978