#731040#731040

#731040 is a dark, vivid pink. Relative luminance 0.044; OKLCH L 37.1% C 0.137 H 357.7°. Best body text is #FFFFFF at 11.19:1 contrast (WCAG AA passes).

Color values

HEX	#731040
RGB	rgb(115, 16, 64)
HSL	hsl(331, 76%, 26%)
HSV	hsv(331, 86%, 45%)
CMYK	cmyk(0%, 86.1%, 44.3%, 54.9%)
CIE-LAB	lab(24.91, 44.43, -2.33)
CIE-LCH	lch(24.91, 44.49, 357.00°)
OKLab	oklab(37.07% 0.1368 -0.0056)
OKLCH	oklch(37.07% 0.137 357.7)
XYZ	xyz(8.1816, 4.3867, 5.2654)
Luminance	0.0439 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731040 #107343

analogous

#731071 #731040 #731110

triadic

#731040 #407310 #104073

tetradic

#731040 #717310 #107343 #111073

square

#731040 #717310 #107343 #111073

split-complementary

#731040 #107311 #107173

monochromatic

#1B040F #3D0922 #731040 #A9175E #DE1F7C

Accessibility & contrast

On white

11.19

#731040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.88

#731040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731040

11.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731040	#FFFFFF	#000000	##FFFFFF
##731040	1.00	11.19	1.88	11.19
#FFFFFF	11.19	1.00	21.00	1.00
#000000	1.88	21.00	1.00	21.00
##FFFFFF	11.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#282F41

Deuteranopia (green-blind)

#43423E

Tritanopia (blue-blind)

#7D0027

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #731040;
/* rgb */ color: rgb(115, 16, 64);
/* oklch */ color: oklch(37.1% 0.137 357.7);

Tailwind

colors: {
  custom: {
    50: '#a05c74',
    500: '#731040',
    950: '#000000',
  },
}

SCSS

$custom: #731040;
$custom-light: #a05c74;
$custom-dark: #000000;

JSON

{
  "hex": "#731040",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 64
  },
  "hsl": {
    "h": 330.909,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.37073,
    "c": 0.13691,
    "h": 357.7
  },
  "luminance": 0.04386
}

Semantic roles & 50–950 ramp

primary

#731040

secondary

#34AA71

accent

#F29736

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →