#731071#731071

#731071 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.6% C 0.168 H 329.1°. Best body text is #FFFFFF at 10.29:1 contrast (WCAG AA passes).

Color values

HEX	#731071
RGB	rgb(115, 16, 113)
HSL	hsl(301, 76%, 26%)
HSV	hsv(301, 86%, 45%)
CMYK	cmyk(0%, 86.1%, 1.7%, 54.9%)
CIE-LAB	lab(27.32, 51.16, -31.04)
CIE-LCH	lch(27.32, 59.84, 328.76°)
OKLab	oklab(39.59% 0.1439 -0.086)
OKLCH	oklch(39.59% 0.168 329.1)
XYZ	xyz(10.2361, 5.2085, 16.0858)
Luminance	0.0521 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731071 #107312

analogous

#431073 #731071 #73103F

triadic

#731071 #717310 #107173

tetradic

#731071 #734310 #107312 #103F73

square

#731071 #734310 #107312 #103F73

split-complementary

#731071 #3F7310 #107343

monochromatic

#1B041A #3D093C #731071 #A917A6 #DE1FDB

Accessibility & contrast

On white

10.29

#731071 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#731071 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731071

10.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731071	#FFFFFF	#000000	##FFFFFF
##731071	1.00	10.29	2.04	10.29
#FFFFFF	10.29	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003873

Deuteranopia (green-blind)

#30456F

Tritanopia (blue-blind)

#772242

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731071;
/* rgb */ color: rgb(115, 16, 113);
/* oklch */ color: oklch(39.6% 0.168 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f5e9a',
    500: '#731071',
    950: '#000000',
  },
}

SCSS

$custom: #731071;
$custom-light: #9f5e9a;
$custom-dark: #000000;

JSON

{
  "hex": "#731071",
  "rgb": {
    "r": 115,
    "g": 16,
    "b": 113
  },
  "hsl": {
    "h": 301.212,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.39587,
    "c": 0.16768,
    "h": 329.1
  },
  "luminance": 0.05208
}

Semantic roles & 50–950 ramp

primary

#731071

secondary

#34AA37

accent

#F23936

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731071

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →