#731110#731110
#731110 is a dark, vivid red. Relative luminance 0.041; OKLCH L 36.0% C 0.132 H 27.4°. Best body text is #FFFFFF at 11.56:1 contrast (WCAG AA passes).
Color values
| HEX | #731110 |
|---|---|
| RGB | rgb(115, 17, 16) |
| HSL | hsl(1, 76%, 26%) |
| HSV | hsv(1, 86%, 45%) |
| CMYK | cmyk(0%, 85.2%, 86.1%, 54.9%) |
| CIE-LAB | lab(23.95, 40.97, 28.55) |
| CIE-LCH | lch(23.95, 49.94, 34.87°) |
| OKLab | oklab(36.02% 0.1171 0.0607) |
| OKLCH | oklch(36.02% 0.132 27.4) |
| XYZ | xyz(7.3651, 4.0844, 0.8907) |
| Luminance | 0.0408 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 2.47
Blood
#770001
ΔE00 2.67
Rosewood
#65000B
ΔE00 3.90
Maroon
#800000
ΔE00 4.03
Dark Red
#840000
ΔE00 4.68
Crimson (survey)
#8C000F
ΔE00 4.85
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731110 #107273
analogous
#731040 #731110 #734210
triadic
#731110 #107311 #111073
tetradic
#731110 #407310 #107273 #421073
square
#731110 #407310 #107273 #421073
split-complementary
#731110 #107342 #104073
monochromatic
#1B0404 #3D0909 #731110 #A91917 #DE211F
Accessibility & contrast
On white
11.56
#731110 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.82
#731110 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731110
11.56:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731110 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731110 | 1.00 | 11.56 | 1.82 | 11.56 |
| #FFFFFF | 11.56 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.82 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.56 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#312B0E
Deuteranopia (green-blind)
#49400B
Tritanopia (blue-blind)
#7F0012
Achromatopsia (no color)
#393939
Design tokens & code
CSS
--color: #731110; /* rgb */ color: rgb(115, 17, 16); /* oklch */ color: oklch(36.0% 0.132 27.4);
Tailwind
colors: {
custom: {
50: '#a45b4f',
500: '#731110',
950: '#000000',
},
}SCSS
$custom: #731110; $custom-light: #a45b4f; $custom-dark: #000000;
JSON
{
"hex": "#731110",
"rgb": {
"r": 115,
"g": 17,
"b": 16
},
"hsl": {
"h": 0.606,
"s": 75.573,
"l": 25.686
},
"oklch": {
"l": 0.36022,
"c": 0.1319,
"h": 27.4
},
"luminance": 0.04083
}Semantic roles & 50–950 ramp
primary
#731110
secondary
#34A9AA
accent
#F0F236
background
#FBF5F4
surface
#F6E9E7
border
#D0C5C3
text
#110402
muted
#807978