#721D97#721D97

#721D97 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.188 H 312.7°. Best body text is #FFFFFF at 8.98:1 contrast (WCAG AA passes).

Color values

HEX#721D97
RGBrgb(114, 29, 151)
HSLhsl(282, 68%, 35%)
HSVhsv(282, 81%, 59%)
CMYKcmyk(24.5%, 80.8%, 0%, 40.8%)
CIE-LABlab(31.09, 54.39, -48.77)
CIE-LCHlch(31.09, 73.06, 318.12°)
OKLaboklab(43.05% 0.1274 -0.1381)
OKLCHoklch(43.05% 0.188 312.7)
XYZxyz(12.9637, 6.6909, 29.8807)
Luminance0.0669 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721D97 #42971D
analogous
#351D97 #721D97 #971D7F
triadic
#721D97 #97721D #1D9772
tetradic
#721D97 #97351D #42971D #1D7F97
square
#721D97 #97351D #42971D #1D7F97
split-complementary
#721D97 #7F971D #1D9735
monochromatic
#240930 #4B1364 #721D97 #9927CA #B351DE

Accessibility & contrast

On white

8.98
#721D97 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.34
#721D97 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D97
8.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721D97#FFFFFF#000000##FFFFFF
##721D971.008.982.348.98
#FFFFFF8.981.0021.001.00
#0000002.3421.001.0021.00
##FFFFFF8.981.0021.001.00

Color blindness preview

Protanopia (red-blind)
#00459A
Deuteranopia (green-blind)
#064B95
Tritanopia (blue-blind)
#6E3B5A
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #721d97;
/* rgb */ color: rgb(114, 29, 151);
/* oklch */ color: oklch(43.1% 0.188 312.7);
Tailwind
colors: {
  custom: {
    50: '#9f64b6',
    500: '#721d97',
    950: '#000000',
  },
}
SCSS
$custom: #721d97;
$custom-light: #9f64b6;
$custom-dark: #000000;
JSON
{
  "hex": "#721d97",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 151
  },
  "hsl": {
    "h": 281.803,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43054,
    "c": 0.18788,
    "h": 312.7
  },
  "luminance": 0.06691
}

Semantic roles & 50–950 ramp

primary
#721D97
secondary
#72C04F
accent
#EB3D72
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721D97 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva