#721D97#721D97

#721D97 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.188 H 312.7°. Best body text is #FFFFFF at 8.98:1 contrast (WCAG AA passes).

Color values

HEX	#721D97
RGB	rgb(114, 29, 151)
HSL	hsl(282, 68%, 35%)
HSV	hsv(282, 81%, 59%)
CMYK	cmyk(24.5%, 80.8%, 0%, 40.8%)
CIE-LAB	lab(31.09, 54.39, -48.77)
CIE-LCH	lch(31.09, 73.06, 318.12°)
OKLab	oklab(43.05% 0.1274 -0.1381)
OKLCH	oklch(43.05% 0.188 312.7)
XYZ	xyz(12.9637, 6.6909, 29.8807)
Luminance	0.0669 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721D97 #42971D

analogous

#351D97 #721D97 #971D7F

triadic

#721D97 #97721D #1D9772

tetradic

#721D97 #97351D #42971D #1D7F97

square

#721D97 #97351D #42971D #1D7F97

split-complementary

#721D97 #7F971D #1D9735

monochromatic

#240930 #4B1364 #721D97 #9927CA #B351DE

Accessibility & contrast

On white

8.98

#721D97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.34

#721D97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721D97

8.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721D97	#FFFFFF	#000000	##FFFFFF
##721D97	1.00	8.98	2.34	8.98
#FFFFFF	8.98	1.00	21.00	1.00
#000000	2.34	21.00	1.00	21.00
##FFFFFF	8.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459A

Deuteranopia (green-blind)

#064B95

Tritanopia (blue-blind)

#6E3B5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #721d97;
/* rgb */ color: rgb(114, 29, 151);
/* oklch */ color: oklch(43.1% 0.188 312.7);

Tailwind

colors: {
  custom: {
    50: '#9f64b6',
    500: '#721d97',
    950: '#000000',
  },
}

SCSS

$custom: #721d97;
$custom-light: #9f64b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721d97",
  "rgb": {
    "r": 114,
    "g": 29,
    "b": 151
  },
  "hsl": {
    "h": 281.803,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43054,
    "c": 0.18788,
    "h": 312.7
  },
  "luminance": 0.06691
}

Semantic roles & 50–950 ramp

primary

#721D97

secondary

#72C04F

accent

#EB3D72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →