#97351D#97351D

#97351D is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.7% C 0.137 H 34.9°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#97351D
RGB	rgb(151, 53, 29)
HSL	hsl(12, 68%, 35%)
HSV	hsv(12, 81%, 59%)
CMYK	cmyk(0%, 64.9%, 80.8%, 40.8%)
CIE-LAB	lab(36.40, 39.83, 35.95)
CIE-LCH	lch(36.40, 53.65, 42.07°)
OKLab	oklab(46.68% 0.1121 0.0781)
OKLCH	oklch(46.68% 0.137 34.9)
XYZ	xyz(14.2590, 9.2163, 2.1903)
Luminance	0.0921 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97351D #1D7F97

analogous

#971D42 #97351D #97721D

triadic

#97351D #1D9735 #351D97

tetradic

#97351D #42971D #1D7F97 #721D97

square

#97351D #42971D #1D7F97 #721D97

split-complementary

#97351D #1D9772 #1D4297

monochromatic

#301109 #642313 #97351D #CA4727 #DE6D51

Accessibility & contrast

On white

7.39

#97351D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#97351D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97351D

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97351D	#FFFFFF	#000000	##FFFFFF
##97351D	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514819

Deuteranopia (green-blind)

#695E19

Tritanopia (blue-blind)

#A61B30

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #97351d;
/* rgb */ color: rgb(151, 53, 29);
/* oklch */ color: oklch(46.7% 0.137 34.9);

Tailwind

colors: {
  custom: {
    50: '#bd715b',
    500: '#97351d',
    950: '#000000',
  },
}

SCSS

$custom: #97351d;
$custom-light: #bd715b;
$custom-dark: #000000;

JSON

{
  "hex": "#97351d",
  "rgb": {
    "r": 151,
    "g": 53,
    "b": 29
  },
  "hsl": {
    "h": 11.803,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46683,
    "c": 0.13663,
    "h": 34.9
  },
  "luminance": 0.09214
}

Semantic roles & 50–950 ramp

primary

#97351D

secondary

#4FAAC0

accent

#C9EB3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #97351D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →