#971D7F#971D7F

#971D7F is a mid, vivid pink. Relative luminance 0.090; OKLCH L 47.3% C 0.185 H 337.7°. Best body text is #FFFFFF at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#971D7F
RGB	rgb(151, 29, 127)
HSL	hsl(312, 68%, 35%)
HSV	hsv(312, 81%, 59%)
CMYK	cmyk(0%, 80.8%, 15.9%, 40.8%)
CIE-LAB	lab(35.97, 57.89, -25.79)
CIE-LCH	lch(35.97, 63.38, 335.99°)
OKLab	oklab(47.27% 0.1714 -0.0701)
OKLCH	oklch(47.27% 0.185 337.7)
XYZ	xyz(17.0330, 8.9920, 20.9131)
Luminance	0.0899 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971D7F #1D9735

analogous

#721D97 #971D7F #971D42

triadic

#971D7F #7F971D #1D7F97

tetradic

#971D7F #97721D #1D9735 #1D4297

square

#971D7F #97721D #1D9735 #1D4297

split-complementary

#971D7F #42971D #1D9772

monochromatic

#300929 #641354 #971D7F #CA27AA #DE51C2

Accessibility & contrast

On white

7.51

#971D7F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#971D7F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971D7F

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971D7F	#FFFFFF	#000000	##FFFFFF
##971D7F	1.00	7.51	2.80	7.51
#FFFFFF	7.51	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234982

Deuteranopia (green-blind)

#4E5B7C

Tritanopia (blue-blind)

#A0254D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #971d7f;
/* rgb */ color: rgb(151, 29, 127);
/* oklch */ color: oklch(47.3% 0.185 337.7);

Tailwind

colors: {
  custom: {
    50: '#b969a4',
    500: '#971d7f',
    950: '#000000',
  },
}

SCSS

$custom: #971d7f;
$custom-light: #b969a4;
$custom-dark: #000000;

JSON

{
  "hex": "#971d7f",
  "rgb": {
    "r": 151,
    "g": 29,
    "b": 127
  },
  "hsl": {
    "h": 311.803,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.47266,
    "c": 0.18519,
    "h": 337.7
  },
  "luminance": 0.0899
}

Semantic roles & 50–950 ramp

primary

#971D7F

secondary

#4FC066

accent

#EB5F3D

background

#FBF6FA

surface

#F7ECF4

border

#D0C7CE

text

#12070F

muted

#817A7F

Preview Lab

Preview with #971D7F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →