#7040BB#7040BB

#7040BB is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.5% C 0.184 H 297.1°. Best body text is #FFFFFF at 6.69:1 contrast (WCAG AA passes).

Color values

HEX	#7040BB
RGB	rgb(112, 64, 187)
HSL	hsl(263, 49%, 49%)
HSV	hsv(263, 66%, 73%)
CMYK	cmyk(40.1%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(39.07, 46.99, -57.42)
CIE-LCH	lch(39.07, 74.20, 309.29°)
OKLab	oklab(49.52% 0.0838 -0.1638)
OKLCH	oklch(49.52% 0.184 297.1)
XYZ	xyz(17.4828, 10.6991, 48.1481)
Luminance	0.1070 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Bluey Purple

#6241C7

ΔE00 3.21

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7040BB #8BBB40

analogous

#404DBB #7040BB #AE40BB

triadic

#7040BB #BB7040 #40BB70

tetradic

#7040BB #BB404D #8BBB40 #40BBAE

square

#7040BB #BB404D #8BBB40 #40BBAE

split-complementary

#7040BB #BBAE40 #4DBB40

monochromatic

#392160 #55308D #7040BB #916CCD #B399DC

Accessibility & contrast

On white

6.69

#7040BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#7040BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7040BB

6.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7040BB	#FFFFFF	#000000	##FFFFFF
##7040BB	1.00	6.69	3.14	6.69
#FFFFFF	6.69	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CBF

Deuteranopia (green-blind)

#005AB8

Tritanopia (blue-blind)

#5D5D78

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7040bb;
/* rgb */ color: rgb(112, 64, 187);
/* oklch */ color: oklch(49.5% 0.184 297.1);

Tailwind

colors: {
  custom: {
    50: '#9f78d0',
    500: '#7040bb',
    950: '#000000',
  },
}

SCSS

$custom: #7040bb;
$custom-light: #9f78d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7040bb",
  "rgb": {
    "r": 112,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 263.415,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.49517,
    "c": 0.18398,
    "h": 297.1
  },
  "luminance": 0.10699
}

Semantic roles & 50–950 ramp

primary

#7040BB

secondary

#B2C88F

accent

#D94FA3

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7040BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →