#BB404D#BB404D

#BB404D is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.158 H 17.9°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BB404D
RGB	rgb(187, 64, 77)
HSL	hsl(354, 49%, 49%)
HSV	hsv(354, 66%, 73%)
CMYK	cmyk(0%, 65.8%, 58.8%, 26.7%)
CIE-LAB	lab(45.32, 50.27, 19.83)
CIE-LCH	lch(45.32, 54.04, 21.53°)
OKLab	oklab(54.81% 0.1501 0.0486)
OKLCH	oklch(54.81% 0.158 17.9)
XYZ	xyz(23.6687, 14.7706, 8.6244)
Luminance	0.1477 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BB404D #40BBAE

analogous

#BB408A #BB404D #BB7140

triadic

#BB404D #4DBB40 #404DBB

tetradic

#BB404D #8ABB40 #40BBAE #7140BB

square

#BB404D #8ABB40 #40BBAE #7140BB

split-complementary

#BB404D #40BB71 #408ABB

monochromatic

#602127 #8D303A #BB404D #CD6C76 #DC99A0

Accessibility & contrast

On white

5.31

#BB404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BB404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BB404D

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BB404D	#FFFFFF	#000000	##FFFFFF
##BB404D	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4D

Deuteranopia (green-blind)

#7E754A

Tritanopia (blue-blind)

#CC2645

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bb404d;
/* rgb */ color: rgb(187, 64, 77);
/* oklch */ color: oklch(54.8% 0.158 17.9);

Tailwind

colors: {
  custom: {
    50: '#d67c7e',
    500: '#bb404d',
    950: '#000000',
  },
}

SCSS

$custom: #bb404d;
$custom-light: #d67c7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bb404d",
  "rgb": {
    "r": 187,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 353.659,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54812,
    "c": 0.15782,
    "h": 17.9
  },
  "luminance": 0.14767
}

Semantic roles & 50–950 ramp

primary

#BB404D

secondary

#8FC8C2

accent

#D9CA4F

background

#FDF7F7

surface

#FBEEEE

border

#D4C9C9

text

#150A0A

muted

#837C7C

Preview Lab

Preview with #BB404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →