#E74544#E74544

#E74544 is a light, vivid red. Relative luminance 0.217; OKLCH L 62.4% C 0.199 H 25.3°. Best body text is #000000 at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#E74544
RGB	rgb(231, 69, 68)
HSL	hsl(0, 77%, 59%)
HSV	hsv(0, 71%, 91%)
CMYK	cmyk(0%, 70.1%, 70.6%, 9.4%)
CIE-LAB	lab(53.67, 61.89, 37.25)
CIE-LCH	lch(53.67, 72.23, 31.04°)
OKLab	oklab(62.45% 0.18 0.0852)
OKLCH	oklch(62.45% 0.199 25.3)
XYZ	xyz(36.1305, 21.6679, 7.7476)
Luminance	0.2166 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74544 #44E6E7

analogous

#E74494 #E74544 #E79644

triadic

#E74544 #44E745 #4544E7

tetradic

#E74544 #94E744 #44E6E7 #9644E7

square

#E74544 #94E744 #44E6E7 #9644E7

split-complementary

#E74544 #44E796 #4494E7

monochromatic

#9D1514 #D31C1B #E74544 #EE7B7A #F5B1B0

Accessibility & contrast

On white

3.94

#E74544 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.33

#E74544 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74544

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74544	#FFFFFF	#000000	##000000
##E74544	1.00	3.94	5.33	5.33
#FFFFFF	3.94	1.00	21.00	21.00
#000000	5.33	21.00	1.00	1.00
##000000	5.33	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#736A42

Deuteranopia (green-blind)

#9C8D3F

Tritanopia (blue-blind)

#FE0447

Achromatopsia (no color)

#808080

Design tokens & code

CSS

--color: #e74544;
/* rgb */ color: rgb(231, 69, 68);
/* oklch */ color: oklch(62.4% 0.199 25.3);

Tailwind

colors: {
  custom: {
    50: '#f78378',
    500: '#e74544',
    950: '#000000',
  },
}

SCSS

$custom: #e74544;
$custom-light: #f78378;
$custom-dark: #000000;

JSON

{
  "hex": "#e74544",
  "rgb": {
    "r": 231,
    "g": 69,
    "b": 68
  },
  "hsl": {
    "h": 0.368,
    "s": 77.251,
    "l": 58.627
  },
  "oklch": {
    "l": 0.62448,
    "c": 0.19912,
    "h": 25.3
  },
  "luminance": 0.21663
}

Semantic roles & 50–950 ramp

primary

#E74544

secondary

#A3E3E4

accent

#F3F434

background

#FFF8F7

surface

#FFF0ED

border

#D7CBC8

text

#190B09

muted

#867C7B

Preview Lab

Preview with #E74544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →