#E74494#E74494

#E74494 is a light, highly saturated pink. Relative luminance 0.233; OKLCH L 64.3% C 0.210 H 354.7°. Best body text is #000000 at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#E74494
RGB	rgb(231, 68, 148)
HSL	hsl(331, 77%, 59%)
HSV	hsv(331, 71%, 91%)
CMYK	cmyk(0%, 70.6%, 35.9%, 9.4%)
CIE-LAB	lab(55.35, 68.32, -7.67)
CIE-LCH	lch(55.35, 68.75, 353.59°)
OKLab	oklab(64.27% 0.2094 -0.0194)
OKLCH	oklch(64.27% 0.21 354.7)
XYZ	xyz(40.3699, 23.2661, 30.3761)
Luminance	0.2326 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#E74494 #44E797

analogous

#E744E5 #E74494 #E74544

triadic

#E74494 #94E744 #4494E7

tetradic

#E74494 #E5E744 #44E797 #4544E7

square

#E74494 #E5E744 #44E797 #4544E7

split-complementary

#E74494 #44E745 #44E5E7

monochromatic

#9D1457 #D31B75 #E74494 #EE7AB3 #F5B0D2

Accessibility & contrast

On white

3.72

#E74494 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.65

#E74494 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #E74494

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##E74494	#FFFFFF	#000000	##000000
##E74494	1.00	3.72	5.65	5.65
#FFFFFF	3.72	1.00	21.00	21.00
#000000	5.65	21.00	1.00	1.00
##000000	5.65	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#627196

Deuteranopia (green-blind)

#8F8F90

Tritanopia (blue-blind)

#F93466

Achromatopsia (no color)

#848484

Design tokens & code

CSS

--color: #e74494;
/* rgb */ color: rgb(231, 68, 148);
/* oklch */ color: oklch(64.3% 0.210 354.7);

Tailwind

colors: {
  custom: {
    50: '#f484b3',
    500: '#e74494',
    950: '#000000',
  },
}

SCSS

$custom: #e74494;
$custom-light: #f484b3;
$custom-dark: #000000;

JSON

{
  "hex": "#e74494",
  "rgb": {
    "r": 231,
    "g": 68,
    "b": 148
  },
  "hsl": {
    "h": 330.552,
    "s": 77.251,
    "l": 58.627
  },
  "oklch": {
    "l": 0.64273,
    "c": 0.2103,
    "h": 354.7
  },
  "luminance": 0.23261
}

Semantic roles & 50–950 ramp

primary

#E74494

secondary

#A3E4C4

accent

#F49634

background

#FFF8FB

surface

#FFF0F6

border

#D7CBD0

text

#180C11

muted

#867D80

Preview Lab

Preview with #E74494

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →