#D440BE#D440BE

#D440BE is a light, highly saturated purple. Relative luminance 0.214; OKLCH L 62.8% C 0.226 H 334.6°. Best body text is #000000 at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#D440BE
RGB	rgb(212, 64, 190)
HSL	hsl(309, 63%, 54%)
HSV	hsv(309, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 10.4%, 16.9%)
CIE-LAB	lab(53.37, 70.24, -35.54)
CIE-LCH	lch(53.37, 78.72, 333.17°)
OKLab	oklab(62.78% 0.2043 -0.0971)
OKLCH	oklch(62.78% 0.226 334.6)
XYZ	xyz(38.2794, 21.3848, 50.8168)
Luminance	0.2138 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D440BE #40D456

analogous

#A040D4 #D440BE #D44074

triadic

#D440BE #BED440 #40BED4

tetradic

#D440BE #D4A040 #40D456 #4074D4

square

#D440BE #D4A040 #40D456 #4074D4

split-complementary

#D440BE #74D440 #40D4A0

monochromatic

#7D1C6F #AF279B #D440BE #DF72CF #EAA4E0

Accessibility & contrast

On white

3.98

#D440BE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.28

#D440BE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D440BE

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D440BE	#FFFFFF	#000000	##000000
##D440BE	1.00	3.98	5.28	5.28
#FFFFFF	3.98	1.00	21.00	21.00
#000000	5.28	21.00	1.00	1.00
##000000	5.28	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E72C2

Deuteranopia (green-blind)

#7287BA

Tritanopia (blue-blind)

#DE4C7A

Achromatopsia (no color)

#7F7F7F

Design tokens & code

CSS

--color: #d440be;
/* rgb */ color: rgb(212, 64, 190);
/* oklch */ color: oklch(62.8% 0.226 334.6);

Tailwind

colors: {
  custom: {
    50: '#e581d2',
    500: '#d440be',
    950: '#000000',
  },
}

SCSS

$custom: #d440be;
$custom-light: #e581d2;
$custom-dark: #000000;

JSON

{
  "hex": "#d440be",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 308.919,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.6278,
    "c": 0.22619,
    "h": 334.6
  },
  "luminance": 0.21382
}

Semantic roles & 50–950 ramp

primary

#D440BE

secondary

#98D7A2

accent

#E65A42

background

#FEF8FC

surface

#FDF0F9

border

#D5CBD2

text

#160B14

muted

#847C82

Preview Lab

Preview with #D440BE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →