#D4408A#D4408A

#D4408A is a mid, vivid pink. Relative luminance 0.195; OKLCH L 60.6% C 0.196 H 353.9°. Best body text is #000000 at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#D4408A
RGB	rgb(212, 64, 138)
HSL	hsl(330, 63%, 54%)
HSV	hsv(330, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 34.9%, 16.9%)
CIE-LAB	lab(51.27, 63.49, -8.15)
CIE-LCH	lch(51.27, 64.01, 352.68°)
OKLab	oklab(60.57% 0.1944 -0.0208)
OKLCH	oklch(60.57% 0.196 353.9)
XYZ	xyz(33.5742, 19.5027, 26.0362)
Luminance	0.1950 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D4408A #40D48A

analogous

#D440D4 #D4408A #D44040

triadic

#D4408A #8AD440 #408AD4

tetradic

#D4408A #D4D440 #40D48A #4040D4

square

#D4408A #D4D440 #40D48A #4040D4

split-complementary

#D4408A #40D440 #40D4D4

monochromatic

#7D1C4D #AF276B #D4408A #DF72A9 #EAA4C7

Accessibility & contrast

On white

4.29

#D4408A on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.90

#D4408A on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D4408A

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D4408A	#FFFFFF	#000000	##000000
##D4408A	1.00	4.29	4.90	4.90
#FFFFFF	4.29	1.00	21.00	21.00
#000000	4.90	21.00	1.00	1.00
##000000	4.90	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A698C

Deuteranopia (green-blind)

#838487

Tritanopia (blue-blind)

#E43360

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #d4408a;
/* rgb */ color: rgb(212, 64, 138);
/* oklch */ color: oklch(60.6% 0.196 353.9);

Tailwind

colors: {
  custom: {
    50: '#e680ac',
    500: '#d4408a',
    950: '#000000',
  },
}

SCSS

$custom: #d4408a;
$custom-light: #e680ac;
$custom-dark: #000000;

JSON

{
  "hex": "#d4408a",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 138
  },
  "hsl": {
    "h": 330,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.60566,
    "c": 0.1955,
    "h": 353.9
  },
  "luminance": 0.19499
}

Semantic roles & 50–950 ramp

primary

#D4408A

secondary

#98D7B8

accent

#E69442

background

#FEF8FA

surface

#FDEFF4

border

#D5CACE

text

#170B10

muted

#857C7F

Preview Lab

Preview with #D4408A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →