#D44040#D44040

#D44040 is a mid, vivid red. Relative luminance 0.180; OKLCH L 58.7% C 0.185 H 24.9°. Best body text is #000000 at 4.61:1 contrast (WCAG AA passes).

Color values

HEX#D44040
RGBrgb(212, 64, 64)
HSLhsl(0, 63%, 54%)
HSVhsv(0, 70%, 83%)
CMYKcmyk(0%, 69.8%, 69.8%, 16.9%)
CIE-LABlab(49.54, 57.59, 33.83)
CIE-LCHlch(49.54, 66.79, 30.43°)
OKLaboklab(58.72% 0.1679 0.0779)
OKLCHoklch(58.72% 0.185 24.9)
XYZxyz(29.9135, 18.0384, 6.7561)
Luminance0.1803 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#D44040 #40D4D4
analogous
#D4408A #D44040 #D48A40
triadic
#D44040 #40D440 #4040D4
tetradic
#D44040 #8AD440 #40D4D4 #8A40D4
square
#D44040 #8AD440 #40D4D4 #8A40D4
split-complementary
#D44040 #40D48A #408AD4
monochromatic
#7D1C1C #AF2727 #D44040 #DF7272 #EAA4A4

Accessibility & contrast

On white

4.56
#D44040 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.61
#D44040 on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D44040
4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##D44040#FFFFFF#000000##000000
##D440401.004.564.614.61
#FFFFFF4.561.0021.0021.00
#0000004.6121.001.001.00
##0000004.6121.001.001.00

Color blindness preview

Protanopia (red-blind)
#6A613E
Deuteranopia (green-blind)
#8F813B
Tritanopia (blue-blind)
#E90C42
Achromatopsia (no color)
#767676

Design tokens & code

CSS
--color: #d44040;
/* rgb */ color: rgb(212, 64, 64);
/* oklch */ color: oklch(58.7% 0.185 24.9);
Tailwind
colors: {
  custom: {
    50: '#e97e75',
    500: '#d44040',
    950: '#000000',
  },
}
SCSS
$custom: #d44040;
$custom-light: #e97e75;
$custom-dark: #000000;
JSON
{
  "hex": "#d44040",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 64
  },
  "hsl": {
    "h": 0,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.58723,
    "c": 0.18506,
    "h": 24.9
  },
  "luminance": 0.18034
}

Semantic roles & 50–950 ramp

primary
#D44040
secondary
#98D7D7
accent
#E6E642
background
#FFF8F7
surface
#FFEFED
border
#D7CAC8
text
#180B08
muted
#867C7B

Preview Lab

Preview with #D44040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#D44040 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva