#D4404B#D4404B

#D4404B is a mid, vivid red. Relative luminance 0.182; OKLCH L 58.9% C 0.184 H 20.9°. Best body text is #000000 at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#D4404B
RGB	rgb(212, 64, 75)
HSL	hsl(356, 63%, 54%)
HSV	hsv(356, 70%, 83%)
CMYK	cmyk(0%, 69.8%, 64.6%, 16.9%)
CIE-LAB	lab(49.71, 58.18, 27.58)
CIE-LCH	lch(49.71, 64.38, 25.36°)
OKLab	oklab(58.9% 0.1719 0.0656)
OKLCH	oklch(58.9% 0.184 20.9)
XYZ	xyz(30.2579, 18.1762, 8.5703)
Luminance	0.1817 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D4404B #40D4C9

analogous

#D44095 #D4404B #D47F40

triadic

#D4404B #4BD440 #404BD4

tetradic

#D4404B #95D440 #40D4C9 #7F40D4

square

#D4404B #95D440 #40D4C9 #7F40D4

split-complementary

#D4404B #40D47F #4095D4

monochromatic

#7D1C23 #AF2732 #D4404B #DF727A #EAA4A9

Accessibility & contrast

On white

4.53

#D4404B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.63

#D4404B on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D4404B

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D4404B	#FFFFFF	#000000	##000000
##D4404B	1.00	4.53	4.63	4.63
#FFFFFF	4.53	1.00	21.00	21.00
#000000	4.63	21.00	1.00	1.00
##000000	4.63	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#68624A

Deuteranopia (green-blind)

#8E8247

Tritanopia (blue-blind)

#E81345

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #d4404b;
/* rgb */ color: rgb(212, 64, 75);
/* oklch */ color: oklch(58.9% 0.184 20.9);

Tailwind

colors: {
  custom: {
    50: '#e97e7d',
    500: '#d4404b',
    950: '#000000',
  },
}

SCSS

$custom: #d4404b;
$custom-light: #e97e7d;
$custom-dark: #000000;

JSON

{
  "hex": "#d4404b",
  "rgb": {
    "r": 212,
    "g": 64,
    "b": 75
  },
  "hsl": {
    "h": 355.541,
    "s": 63.248,
    "l": 54.118
  },
  "oklch": {
    "l": 0.58901,
    "c": 0.18401,
    "h": 20.9
  },
  "luminance": 0.18172
}

Semantic roles & 50–950 ramp

primary

#D4404B

secondary

#98D7D3

accent

#E6DA42

background

#FFF8F7

surface

#FFEFEE

border

#D7CAC9

text

#180B09

muted

#867C7B

Preview Lab

Preview with #D4404B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →