#BD3B44#BD3B44

#BD3B44 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.166 H 20.8°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#BD3B44
RGB	rgb(189, 59, 68)
HSL	hsl(356, 52%, 49%)
HSV	hsv(356, 69%, 74%)
CMYK	cmyk(0%, 68.8%, 64%, 25.9%)
CIE-LAB	lab(44.76, 52.37, 24.64)
CIE-LCH	lch(44.76, 57.87, 25.19°)
OKLab	oklab(54.4% 0.155 0.0589)
OKLCH	oklch(54.4% 0.166 20.8)
XYZ	xyz(23.5960, 14.3675, 6.9984)
Luminance	0.1436 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3B44 #3BBDB4

analogous

#BD3B85 #BD3B44 #BD733B

triadic

#BD3B44 #44BD3B #3B44BD

tetradic

#BD3B44 #85BD3B #3BBDB4 #733BBD

square

#BD3B44 #85BD3B #3BBDB4 #733BBD

split-complementary

#BD3B44 #3BBD73 #3B85BD

monochromatic

#601E22 #8E2C33 #BD3B44 #CF666D #DE959A

Accessibility & contrast

On white

5.42

#BD3B44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#BD3B44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3B44

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3B44	#FFFFFF	#000000	##FFFFFF
##BD3B44	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5843

Deuteranopia (green-blind)

#7F7440

Tritanopia (blue-blind)

#CF183F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3b44;
/* rgb */ color: rgb(189, 59, 68);
/* oklch */ color: oklch(54.4% 0.166 20.8);

Tailwind

colors: {
  custom: {
    50: '#d87977',
    500: '#bd3b44',
    950: '#000000',
  },
}

SCSS

$custom: #bd3b44;
$custom-light: #d87977;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3b44",
  "rgb": {
    "r": 189,
    "g": 59,
    "b": 68
  },
  "hsl": {
    "h": 355.846,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54404,
    "c": 0.16575,
    "h": 20.8
  },
  "luminance": 0.14364
}

Semantic roles & 50–950 ramp

primary

#BD3B44

secondary

#8BC9C5

accent

#DCD24C

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3B44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →