#D43D74#D43D74

#D43D74 is a mid, vivid pink. Relative luminance 0.186; OKLCH L 59.6% C 0.191 H 2.9°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#D43D74
RGB	rgb(212, 61, 116)
HSL	hsl(338, 64%, 54%)
HSV	hsv(338, 71%, 83%)
CMYK	cmyk(0%, 71.2%, 45.3%, 16.9%)
CIE-LAB	lab(50.22, 62.33, 3.54)
CIE-LCH	lch(50.22, 62.43, 3.25°)
OKLab	oklab(59.57% 0.1908 0.0098)
OKLCH	oklch(59.57% 0.191 2.9)
XYZ	xyz(31.9750, 18.5996, 18.4259)
Luminance	0.1860 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D43D74 #3DD49D

analogous

#D43DBF #D43D74 #D4513D

triadic

#D43D74 #74D43D #3D74D4

tetradic

#D43D74 #BFD43D #3DD49D #513DD4

square

#D43D74 #BFD43D #3DD49D #513DD4

split-complementary

#D43D74 #3DD451 #3DBFD4

monochromatic

#7B1B3E #AD2658 #D43D74 #DF6F98 #EAA1BC

Accessibility & contrast

On white

4.45

#D43D74 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.72

#D43D74 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D43D74

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D43D74	#FFFFFF	#000000	##000000
##D43D74	1.00	4.45	4.72	4.72
#FFFFFF	4.45	1.00	21.00	21.00
#000000	4.72	21.00	1.00	1.00
##000000	4.72	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F6575

Deuteranopia (green-blind)

#878270

Tritanopia (blue-blind)

#E62454

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #d43d74;
/* rgb */ color: rgb(212, 61, 116);
/* oklch */ color: oklch(59.6% 0.191 2.9);

Tailwind

colors: {
  custom: {
    50: '#e77e9b',
    500: '#d43d74',
    950: '#000000',
  },
}

SCSS

$custom: #d43d74;
$custom-light: #e77e9b;
$custom-dark: #000000;

JSON

{
  "hex": "#d43d74",
  "rgb": {
    "r": 212,
    "g": 61,
    "b": 116
  },
  "hsl": {
    "h": 338.146,
    "s": 63.713,
    "l": 53.529
  },
  "oklch": {
    "l": 0.59569,
    "c": 0.19107,
    "h": 2.9
  },
  "luminance": 0.18595
}

Semantic roles & 50–950 ramp

primary

#D43D74

secondary

#96D7BF

accent

#E7AA41

background

#FEF8F9

surface

#FDEFF2

border

#D5CACC

text

#170B0E

muted

#857C7E

Preview Lab

Preview with #D43D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →