#BD3968#BD3968

#BD3968 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.1% C 0.172 H 3.0°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD3968
RGB	rgb(189, 57, 104)
HSL	hsl(339, 54%, 48%)
HSV	hsv(339, 70%, 74%)
CMYK	cmyk(0%, 69.8%, 45%, 25.9%)
CIE-LAB	lab(45.29, 55.98, 3.24)
CIE-LCH	lch(45.29, 56.07, 3.31°)
OKLab	oklab(55.06% 0.1713 0.009)
OKLCH	oklch(55.06% 0.172 3)
XYZ	xyz(24.9500, 14.7477, 14.6268)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3968 #39BD8E

analogous

#BD39AA #BD3968 #BD4C39

triadic

#BD3968 #68BD39 #3968BD

tetradic

#BD3968 #AABD39 #39BD8E #4C39BD

square

#BD3968 #AABD39 #39BD8E #4C39BD

split-complementary

#BD3968 #39BD4C #39AABD

monochromatic

#5F1D34 #8E2B4E #BD3968 #D0638A #DE92AD

Accessibility & contrast

On white

5.32

#BD3968 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3968 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3968

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3968	#FFFFFF	#000000	##FFFFFF
##BD3968	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#565B69

Deuteranopia (green-blind)

#797565

Tritanopia (blue-blind)

#CD254C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3968;
/* rgb */ color: rgb(189, 57, 104);
/* oklch */ color: oklch(55.1% 0.172 3.0);

Tailwind

colors: {
  custom: {
    50: '#d67992',
    500: '#bd3968',
    950: '#000000',
  },
}

SCSS

$custom: #bd3968;
$custom-light: #d67992;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3968",
  "rgb": {
    "r": 189,
    "g": 57,
    "b": 104
  },
  "hsl": {
    "h": 338.636,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55063,
    "c": 0.1715,
    "h": 3
  },
  "luminance": 0.14745
}

Semantic roles & 50–950 ramp

primary

#BD3968

secondary

#89C9B2

accent

#DDA94B

background

#FDF7F9

surface

#FBEEF1

border

#D4C9CB

text

#150A0D

muted

#837C7E

Preview Lab

Preview with #BD3968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →