#D43B49#D43B49

#D43B49 is a mid, vivid red. Relative luminance 0.176; OKLCH L 58.4% C 0.189 H 20.5°. Best body text is #FFFFFF at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#D43B49
RGB	rgb(212, 59, 73)
HSL	hsl(355, 64%, 53%)
HSV	hsv(355, 72%, 83%)
CMYK	cmyk(0%, 72.2%, 65.6%, 16.9%)
CIE-LAB	lab(49.02, 59.87, 27.90)
CIE-LCH	lch(49.02, 66.06, 24.98°)
OKLab	oklab(58.38% 0.177 0.066)
OKLCH	oklch(58.38% 0.189 20.5)
XYZ	xyz(29.9211, 17.6104, 8.1257)
Luminance	0.1761 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D43B49 #3BD4C6

analogous

#D43B95 #D43B49 #D4793B

triadic

#D43B49 #49D43B #3B49D4

tetradic

#D43B49 #95D43B #3BD4C6 #793BD4

square

#D43B49 #95D43B #3BD4C6 #793BD4

split-complementary

#D43B49 #3BD479 #3B95D4

monochromatic

#7A1B23 #AC2632 #D43B49 #DF6D78 #EA9FA6

Accessibility & contrast

On white

4.64

#D43B49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#D43B49 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #D43B49

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D43B49	#FFFFFF	#000000	##FFFFFF
##D43B49	1.00	4.64	4.52	4.64
#FFFFFF	4.64	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#666048

Deuteranopia (green-blind)

#8C8044

Tritanopia (blue-blind)

#E90041

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #d43b49;
/* rgb */ color: rgb(212, 59, 73);
/* oklch */ color: oklch(58.4% 0.189 20.5);

Tailwind

colors: {
  custom: {
    50: '#e97c7b',
    500: '#d43b49',
    950: '#000000',
  },
}

SCSS

$custom: #d43b49;
$custom-light: #e97c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#d43b49",
  "rgb": {
    "r": 212,
    "g": 59,
    "b": 73
  },
  "hsl": {
    "h": 354.51,
    "s": 64.017,
    "l": 53.137
  },
  "oklch": {
    "l": 0.58377,
    "c": 0.18887,
    "h": 20.5
  },
  "luminance": 0.17606
}

Semantic roles & 50–950 ramp

primary

#D43B49

secondary

#94D6D0

accent

#E7D841

background

#FFF8F7

surface

#FFEFEE

border

#D7CAC9

text

#180A09

muted

#867C7B

Preview Lab

Preview with #D43B49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →