#BD3742#BD3742
#BD3742 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.9% C 0.170 H 20.6°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).
Color values
| HEX | #BD3742 |
|---|---|
| RGB | rgb(189, 55, 66) |
| HSL | hsl(355, 55%, 48%) |
| HSV | hsv(355, 71%, 74%) |
| CMYK | cmyk(0%, 70.9%, 65.1%, 25.9%) |
| CIE-LAB | lab(44.16, 53.80, 25.09) |
| CIE-LCH | lch(44.16, 59.36, 25.01°) |
| OKLab | oklab(53.95% 0.1591 0.0597) |
| OKLCH | oklch(53.95% 0.17 20.6) |
| XYZ | xyz(23.3383, 13.9479, 6.6165) |
| Luminance | 0.1394 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.61
Cardinal
#C41E3A
ΔE00 2.85
Dusty Red
#B9484E
ΔE00 3.33
Reddish
#C44240
ΔE00 4.11
Cherry (survey)
#CF0234
ΔE00 4.41
Lipstick Red
#C0022F
ΔE00 4.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD3742 #37BDB2
analogous
#BD3785 #BD3742 #BD6F37
triadic
#BD3742 #42BD37 #3742BD
tetradic
#BD3742 #85BD37 #37BDB2 #6F37BD
square
#BD3742 #85BD37 #37BDB2 #6F37BD
split-complementary
#BD3742 #37BD6F #3785BD
monochromatic
#5E1B21 #8E2931 #BD3742 #D1606A #DF9096
Accessibility & contrast
On white
5.54
#BD3742 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.79
#BD3742 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BD3742
5.54:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD3742 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD3742 | 1.00 | 5.54 | 3.79 | 5.54 |
| #FFFFFF | 5.54 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.79 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.54 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5C5641
Deuteranopia (green-blind)
#7E733E
Tritanopia (blue-blind)
#CF0C3C
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #bd3742; /* rgb */ color: rgb(189, 55, 66); /* oklch */ color: oklch(53.9% 0.170 20.6);
Tailwind
colors: {
custom: {
50: '#d87776',
500: '#bd3742',
950: '#000000',
},
}SCSS
$custom: #bd3742; $custom-light: #d87776; $custom-dark: #000000;
JSON
{
"hex": "#bd3742",
"rgb": {
"r": 189,
"g": 55,
"b": 66
},
"hsl": {
"h": 355.075,
"s": 54.918,
"l": 47.843
},
"oklch": {
"l": 0.53947,
"c": 0.16991,
"h": 20.6
},
"luminance": 0.13945
}Semantic roles & 50–950 ramp
primary
#BD3742
secondary
#86C9C4
accent
#DED24A
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160908
muted
#847B7B