#D43B48#D43B48

#D43B48 is a mid, vivid red. Relative luminance 0.176; OKLCH L 58.4% C 0.189 H 20.8°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#D43B48
RGB	rgb(212, 59, 72)
HSL	hsl(355, 64%, 53%)
HSV	hsv(355, 72%, 83%)
CMYK	cmyk(0%, 72.2%, 66%, 16.9%)
CIE-LAB	lab(49.00, 59.82, 28.47)
CIE-LCH	lch(49.00, 66.25, 25.46°)
OKLab	oklab(58.36% 0.1766 0.0672)
OKLCH	oklch(58.36% 0.189 20.8)
XYZ	xyz(29.8882, 17.5973, 7.9525)
Luminance	0.1759 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D43B48 #3BD4C7

analogous

#D43B94 #D43B48 #D47A3B

triadic

#D43B48 #48D43B #3B48D4

tetradic

#D43B48 #94D43B #3BD4C7 #7A3BD4

square

#D43B48 #94D43B #3BD4C7 #7A3BD4

split-complementary

#D43B48 #3BD47A #3B94D4

monochromatic

#7A1B23 #AC2631 #D43B48 #DF6D77 #EA9FA6

Accessibility & contrast

On white

4.65

#D43B48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.52

#D43B48 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #D43B48

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D43B48	#FFFFFF	#000000	##FFFFFF
##D43B48	1.00	4.65	4.52	4.65
#FFFFFF	4.65	1.00	21.00	1.00
#000000	4.52	21.00	1.00	21.00
##FFFFFF	4.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#666047

Deuteranopia (green-blind)

#8D8043

Tritanopia (blue-blind)

#E90041

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #d43b48;
/* rgb */ color: rgb(212, 59, 72);
/* oklch */ color: oklch(58.4% 0.189 20.8);

Tailwind

colors: {
  custom: {
    50: '#e97c7b',
    500: '#d43b48',
    950: '#000000',
  },
}

SCSS

$custom: #d43b48;
$custom-light: #e97c7b;
$custom-dark: #000000;

JSON

{
  "hex": "#d43b48",
  "rgb": {
    "r": 212,
    "g": 59,
    "b": 72
  },
  "hsl": {
    "h": 354.902,
    "s": 64.017,
    "l": 53.137
  },
  "oklch": {
    "l": 0.5836,
    "c": 0.18893,
    "h": 20.8
  },
  "luminance": 0.17593
}

Semantic roles & 50–950 ramp

primary

#D43B48

secondary

#94D6D1

accent

#E7D941

background

#FFF8F7

surface

#FFEFED

border

#D7CAC8

text

#180A09

muted

#867C7B

Preview Lab

Preview with #D43B48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →