#D040AE#D040AE

#D040AE is a mid, highly saturated pink. Relative luminance 0.201; OKLCH L 61.4% C 0.213 H 338.8°. Best body text is #000000 at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#D040AE
RGB	rgb(208, 64, 174)
HSL	hsl(314, 61%, 53%)
HSV	hsv(314, 69%, 82%)
CMYK	cmyk(0%, 69.2%, 16.3%, 18.4%)
CIE-LAB	lab(51.99, 66.97, -28.43)
CIE-LCH	lch(51.99, 72.76, 337.00°)
OKLab	oklab(61.42% 0.1985 -0.0769)
OKLCH	oklch(61.42% 0.213 338.8)
XYZ	xyz(35.4866, 20.1360, 42.0539)
Luminance	0.2013 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D040AE #40D062

analogous

#AA40D0 #D040AE #D04066

triadic

#D040AE #AED040 #40AED0

tetradic

#D040AE #D0AA40 #40D062 #4066D0

square

#D040AE #D0AA40 #40D062 #4066D0

split-complementary

#D040AE #66D040 #40D0AA

monochromatic

#781E63 #A92A8B #D040AE #DC71C3 #E8A2D8

Accessibility & contrast

On white

4.18

#D040AE on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.03

#D040AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D040AE

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D040AE	#FFFFFF	#000000	##000000
##D040AE	1.00	4.18	5.03	5.03
#FFFFFF	4.18	1.00	21.00	21.00
#000000	5.03	21.00	1.00	1.00
##000000	5.03	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#476EB1

Deuteranopia (green-blind)

#7584AB

Tritanopia (blue-blind)

#DC4672

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #d040ae;
/* rgb */ color: rgb(208, 64, 174);
/* oklch */ color: oklch(61.4% 0.213 338.8);

Tailwind

colors: {
  custom: {
    50: '#e280c6',
    500: '#d040ae',
    950: '#000000',
  },
}

SCSS

$custom: #d040ae;
$custom-light: #e280c6;
$custom-dark: #000000;

JSON

{
  "hex": "#d040ae",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 314.167,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.6142,
    "c": 0.21286,
    "h": 338.8
  },
  "luminance": 0.20133
}

Semantic roles & 50–950 ramp

primary

#D040AE

secondary

#97D5A6

accent

#E46A44

background

#FEF8FC

surface

#FDEFF8

border

#D5CAD1

text

#160B13

muted

#847C82

Preview Lab

Preview with #D040AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →