#D040AB#D040AB

#D040AB is a mid, highly saturated pink. Relative luminance 0.200; OKLCH L 61.3% C 0.211 H 339.9°. Best body text is #000000 at 5.00:1 contrast (WCAG AA passes).

Color values

HEX	#D040AB
RGB	rgb(208, 64, 171)
HSL	hsl(315, 61%, 53%)
HSV	hsv(315, 69%, 82%)
CMYK	cmyk(0%, 69.2%, 17.8%, 18.4%)
CIE-LAB	lab(51.86, 66.55, -26.87)
CIE-LCH	lch(51.86, 71.77, 338.01°)
OKLab	oklab(61.28% 0.198 -0.0725)
OKLCH	oklch(61.28% 0.211 339.9)
XYZ	xyz(35.1974, 20.0203, 40.5308)
Luminance	0.2002 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#D040AB #40D065

analogous

#AD40D0 #D040AB #D04063

triadic

#D040AB #ABD040 #40ABD0

tetradic

#D040AB #D0AD40 #40D065 #4063D0

square

#D040AB #D0AD40 #40D065 #4063D0

split-complementary

#D040AB #63D040 #40D0AD

monochromatic

#781E61 #A92A88 #D040AB #DC71C1 #E8A2D6

Accessibility & contrast

On white

4.20

#D040AB on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

5.00

#D040AB on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #D040AB

5.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##D040AB	#FFFFFF	#000000	##000000
##D040AB	1.00	4.20	5.00	5.00
#FFFFFF	4.20	1.00	21.00	21.00
#000000	5.00	21.00	1.00	1.00
##000000	5.00	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#496DAE

Deuteranopia (green-blind)

#7784A8

Tritanopia (blue-blind)

#DC4470

Achromatopsia (no color)

#7C7C7C

Design tokens & code

CSS

--color: #d040ab;
/* rgb */ color: rgb(208, 64, 171);
/* oklch */ color: oklch(61.3% 0.211 339.9);

Tailwind

colors: {
  custom: {
    50: '#e280c4',
    500: '#d040ab',
    950: '#000000',
  },
}

SCSS

$custom: #d040ab;
$custom-light: #e280c4;
$custom-dark: #000000;

JSON

{
  "hex": "#d040ab",
  "rgb": {
    "r": 208,
    "g": 64,
    "b": 171
  },
  "hsl": {
    "h": 315.417,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.61283,
    "c": 0.21088,
    "h": 339.9
  },
  "luminance": 0.20017
}

Semantic roles & 50–950 ramp

primary

#D040AB

secondary

#97D5A7

accent

#E46D44

background

#FEF8FC

surface

#FDEFF8

border

#D5CAD1

text

#160B12

muted

#847C81

Preview Lab

Preview with #D040AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →