#AD40D0#AD40D0

#AD40D0 is a mid, highly saturated purple. Relative luminance 0.171; OKLCH L 58.3% C 0.222 H 316.7°. Best body text is #FFFFFF at 4.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD40D0
RGB	rgb(173, 64, 208)
HSL	hsl(285, 61%, 53%)
HSV	hsv(285, 69%, 82%)
CMYK	cmyk(16.8%, 69.2%, 0%, 18.4%)
CIE-LAB	lab(48.39, 64.57, -54.17)
CIE-LCH	lch(48.39, 84.29, 320.00°)
OKLab	oklab(58.34% 0.1616 -0.1522)
OKLCH	oklch(58.34% 0.222 316.7)
XYZ	xyz(30.4504, 17.1063, 61.3601)
Luminance	0.1711 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD40D0 #63D040

analogous

#6540D0 #AD40D0 #D040AB

triadic

#AD40D0 #D0AD40 #40D0AD

tetradic

#AD40D0 #D06540 #63D040 #40ABD0

square

#AD40D0 #D06540 #63D040 #40ABD0

split-complementary

#AD40D0 #ABD040 #40D065

monochromatic

#621E78 #8A2AA9 #AD40D0 #C271DC #D7A2E8

Accessibility & contrast

On white

4.75

#AD40D0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#AD40D0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD40D0

4.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD40D0	#FFFFFF	#000000	##FFFFFF
##AD40D0	1.00	4.75	4.42	4.75
#FFFFFF	4.75	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#006CD4

Deuteranopia (green-blind)

#4276CD

Tritanopia (blue-blind)

#AB5C84

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #ad40d0;
/* rgb */ color: rgb(173, 64, 208);
/* oklch */ color: oklch(58.3% 0.222 316.7);

Tailwind

colors: {
  custom: {
    50: '#c97edf',
    500: '#ad40d0',
    950: '#000000',
  },
}

SCSS

$custom: #ad40d0;
$custom-light: #c97edf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad40d0",
  "rgb": {
    "r": 173,
    "g": 64,
    "b": 208
  },
  "hsl": {
    "h": 285.417,
    "s": 60.504,
    "l": 53.333
  },
  "oklch": {
    "l": 0.58343,
    "c": 0.22205,
    "h": 316.7
  },
  "luminance": 0.17105
}

Semantic roles & 50–950 ramp

primary

#AD40D0

secondary

#A6D597

accent

#E4446B

background

#FCF8FD

surface

#F9EFFB

border

#D2CAD4

text

#140B15

muted

#827C83

Preview Lab

Preview with #AD40D0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →