#BF3D49#BF3D49
#BF3D49 is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.1% C 0.165 H 19.3°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).
Color values
| HEX | #BF3D49 |
|---|---|
| RGB | rgb(191, 61, 73) |
| HSL | hsl(354, 52%, 49%) |
| HSV | hsv(354, 68%, 75%) |
| CMYK | cmyk(0%, 68.1%, 61.8%, 25.1%) |
| CIE-LAB | lab(45.49, 52.54, 22.63) |
| CIE-LCH | lch(45.49, 57.20, 23.30°) |
| OKLab | oklab(55.05% 0.1562 0.0547) |
| OKLCH | oklch(55.05% 0.165 19.3) |
| XYZ | xyz(24.3596, 14.8983, 7.8950) |
| Luminance | 0.1489 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dusty Red
#B9484E
ΔE00 2.15
Dull Red
#BB3F3F
ΔE00 3.41
Cardinal
#C41E3A
ΔE00 4.08
Reddish
#C44240
ΔE00 4.35
Lipstick
#D5174E
ΔE00 5.48
Cherry (survey)
#CF0234
ΔE00 5.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BF3D49 #3DBFB3
analogous
#BF3D8A #BF3D49 #BF723D
triadic
#BF3D49 #49BF3D #3D49BF
tetradic
#BF3D49 #8ABF3D #3DBFB3 #723DBF
square
#BF3D49 #8ABF3D #3DBFB3 #723DBF
split-complementary
#BF3D49 #3DBF72 #3D8ABF
monochromatic
#621F26 #912E37 #BF3D49 #CF6A73 #DE989F
Accessibility & contrast
On white
5.28
#BF3D49 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.98
#BF3D49 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #BF3D49
5.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BF3D49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BF3D49 | 1.00 | 5.28 | 3.98 | 5.28 |
| #FFFFFF | 5.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F5A49
Deuteranopia (green-blind)
#807646
Tritanopia (blue-blind)
#D11D42
Achromatopsia (no color)
#6C6C6C
Design tokens & code
CSS
--color: #bf3d49; /* rgb */ color: rgb(191, 61, 73); /* oklch */ color: oklch(55.1% 0.165 19.3);
Tailwind
colors: {
custom: {
50: '#d97a7b',
500: '#bf3d49',
950: '#000000',
},
}SCSS
$custom: #bf3d49; $custom-light: #d97a7b; $custom-dark: #000000;
JSON
{
"hex": "#bf3d49",
"rgb": {
"r": 191,
"g": 61,
"b": 73
},
"hsl": {
"h": 354.462,
"s": 51.587,
"l": 49.412
},
"oklch": {
"l": 0.55051,
"c": 0.16549,
"h": 19.3
},
"luminance": 0.14895
}Semantic roles & 50–950 ramp
primary
#BF3D49
secondary
#8ECAC4
accent
#DBCE4D
background
#FEF7F7
surface
#FCEEED
border
#D5C9C8
text
#160A09
muted
#847C7B