#723DBF#723DBF

#723DBF is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.6% C 0.193 H 297.6°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#723DBF
RGB	rgb(114, 61, 191)
HSL	hsl(264, 52%, 49%)
HSV	hsv(264, 68%, 75%)
CMYK	cmyk(40.3%, 68.1%, 0%, 25.1%)
CIE-LAB	lab(39.03, 49.99, -59.82)
CIE-LCH	lch(39.03, 77.96, 309.88°)
OKLab	oklab(49.63% 0.0893 -0.1708)
OKLCH	oklch(49.63% 0.193 297.6)
XYZ	xyz(18.0097, 10.6762, 50.3920)
Luminance	0.1068 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#723DBF #8ABF3D

analogous

#3D49BF #723DBF #B33DBF

triadic

#723DBF #BF723D #3DBF72

tetradic

#723DBF #BF3D49 #8ABF3D #3DBFB3

square

#723DBF #BF3D49 #8ABF3D #3DBFB3

split-complementary

#723DBF #BFB33D #49BF3D

monochromatic

#3B1F62 #562E91 #723DBF #936ACF #B598DE

Accessibility & contrast

On white

6.70

#723DBF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#723DBF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #723DBF

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##723DBF	#FFFFFF	#000000	##FFFFFF
##723DBF	1.00	6.70	3.14	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CC3

Deuteranopia (green-blind)

#005ABC

Tritanopia (blue-blind)

#5F5C79

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #723dbf;
/* rgb */ color: rgb(114, 61, 191);
/* oklch */ color: oklch(49.6% 0.193 297.6);

Tailwind

colors: {
  custom: {
    50: '#a176d3',
    500: '#723dbf',
    950: '#000000',
  },
}

SCSS

$custom: #723dbf;
$custom-light: #a176d3;
$custom-dark: #000000;

JSON

{
  "hex": "#723dbf",
  "rgb": {
    "r": 114,
    "g": 61,
    "b": 191
  },
  "hsl": {
    "h": 264.462,
    "s": 51.587,
    "l": 49.412
  },
  "oklch": {
    "l": 0.49634,
    "c": 0.19268,
    "h": 297.6
  },
  "luminance": 0.10676
}

Semantic roles & 50–950 ramp

primary

#723DBF

secondary

#B1CA8E

accent

#DB4DA1

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#0F0914

muted

#7F7B83

Preview Lab

Preview with #723DBF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →