#BD5540#BD5540

#BD5540 is a mid, vivid red. Relative luminance 0.177; OKLCH L 57.7% C 0.139 H 33.0°. Best body text is #FFFFFF at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD5540
RGB	rgb(189, 85, 64)
HSL	hsl(10, 49%, 50%)
HSV	hsv(10, 66%, 74%)
CMYK	cmyk(0%, 55%, 66.1%, 25.9%)
CIE-LAB	lab(49.12, 40.38, 32.38)
CIE-LCH	lch(49.12, 51.76, 38.73°)
OKLab	oklab(57.67% 0.1165 0.0757)
OKLCH	oklch(57.67% 0.139 33)
XYZ	xyz(25.1625, 17.6891, 6.9388)
Luminance	0.1769 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5540 #40A8BD

analogous

#BD406A #BD5540 #BD9440

triadic

#BD5540 #40BD55 #5540BD

tetradic

#BD5540 #6ABD40 #40A8BD #9440BD

square

#BD5540 #6ABD40 #40A8BD #9440BD

split-complementary

#BD5540 #40BD94 #406ABD

monochromatic

#622C21 #8F4031 #BD5540 #CD7D6D #DDA69A

Accessibility & contrast

On white

4.63

#BD5540 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.54

#BD5540 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD5540

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5540	#FFFFFF	#000000	##FFFFFF
##BD5540	1.00	4.63	4.54	4.63
#FFFFFF	4.63	1.00	21.00	1.00
#000000	4.54	21.00	1.00	21.00
##FFFFFF	4.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#70673E

Deuteranopia (green-blind)

#8A7D3E

Tritanopia (blue-blind)

#CF4150

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd5540;
/* rgb */ color: rgb(189, 85, 64);
/* oklch */ color: oklch(57.7% 0.139 33.0);

Tailwind

colors: {
  custom: {
    50: '#d78875',
    500: '#bd5540',
    950: '#000000',
  },
}

SCSS

$custom: #bd5540;
$custom-light: #d78875;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5540",
  "rgb": {
    "r": 189,
    "g": 85,
    "b": 64
  },
  "hsl": {
    "h": 10.08,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57666,
    "c": 0.13894,
    "h": 33
  },
  "luminance": 0.17686
}

Semantic roles & 50–950 ramp

primary

#BD5540

secondary

#90BFC9

accent

#C2D94F

background

#FEF8F7

surface

#FCF0ED

border

#D5CBC8

text

#160C08

muted

#847D7B

Preview Lab

Preview with #BD5540

Body copy rendered with the generated semantic roles for this colour.

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