#9440BD#9440BD

#9440BD is a mid, vivid purple. Relative luminance 0.136; OKLCH L 53.9% C 0.195 H 312.6°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#9440BD
RGB	rgb(148, 64, 189)
HSL	hsl(280, 49%, 50%)
HSV	hsv(280, 66%, 74%)
CMYK	cmyk(21.7%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(43.71, 55.25, -50.88)
CIE-LCH	lch(43.71, 75.11, 317.36°)
OKLab	oklab(53.88% 0.1319 -0.1434)
OKLCH	oklch(53.88% 0.195 312.6)
XYZ	xyz(23.2298, 13.6375, 49.5428)
Luminance	0.1364 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9440BD #69BD40

analogous

#5640BD #9440BD #BD40A8

triadic

#9440BD #BD9440 #40BD94

tetradic

#9440BD #BD5640 #69BD40 #40A8BD

square

#9440BD #BD5640 #69BD40 #40A8BD

split-complementary

#9440BD #A8BD40 #40BD56

monochromatic

#4C2162 #70318F #9440BD #AE6DCD #C79ADD

Accessibility & contrast

On white

5.63

#9440BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#9440BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9440BD

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9440BD	#FFFFFF	#000000	##FFFFFF
##9440BD	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063C1

Deuteranopia (green-blind)

#3669BA

Tritanopia (blue-blind)

#905979

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #9440bd;
/* rgb */ color: rgb(148, 64, 189);
/* oklch */ color: oklch(53.9% 0.195 312.6);

Tailwind

colors: {
  custom: {
    50: '#b77bd1',
    500: '#9440bd',
    950: '#000000',
  },
}

SCSS

$custom: #9440bd;
$custom-light: #b77bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#9440bd",
  "rgb": {
    "r": 148,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 280.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.53881,
    "c": 0.19481,
    "h": 312.6
  },
  "luminance": 0.13637
}

Semantic roles & 50–950 ramp

primary

#9440BD

secondary

#A3C990

accent

#D94F7C

background

#FBF7FC

surface

#F6EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9440BD

Body copy rendered with the generated semantic roles for this colour.

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