#BD4DAF#BD4DAF

#BD4DAF is a mid, vivid purple. Relative luminance 0.192; OKLCH L 60.1% C 0.184 H 332.8°. Best body text is #000000 at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#BD4DAF
RGB	rgb(189, 77, 175)
HSL	hsl(308, 46%, 52%)
HSV	hsv(308, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 7.4%, 25.9%)
CIE-LAB	lab(50.95, 57.00, -30.86)
CIE-LCH	lch(50.95, 64.81, 331.57°)
OKLab	oklab(60.1% 0.1637 -0.0843)
OKLCH	oklch(60.1% 0.184 332.8)
XYZ	xyz(31.3780, 19.2240, 42.6071)
Luminance	0.1922 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4DAF #4DBD5B

analogous

#934DBD #BD4DAF #BD4D77

triadic

#BD4DAF #AFBD4D #4DAFBD

tetradic

#BD4DAF #BD934D #4DBD5B #4D77BD

square

#BD4DAF #BD934D #4DBD5B #4D77BD

split-complementary

#BD4DAF #77BD4D #4DBD93

monochromatic

#692761 #95378A #BD4DAF #CE7AC3 #DEA6D7

Accessibility & contrast

On white

4.33

#BD4DAF on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.84

#BD4DAF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD4DAF

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4DAF	#FFFFFF	#000000	##000000
##BD4DAF	1.00	4.33	4.84	4.84
#FFFFFF	4.33	1.00	21.00	21.00
#000000	4.84	21.00	1.00	1.00
##000000	4.84	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A6FB2

Deuteranopia (green-blind)

#6D7FAC

Tritanopia (blue-blind)

#C55677

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #bd4daf;
/* rgb */ color: rgb(189, 77, 175);
/* oklch */ color: oklch(60.1% 0.184 332.8);

Tailwind

colors: {
  custom: {
    50: '#d485c7',
    500: '#bd4daf',
    950: '#000000',
  },
}

SCSS

$custom: #bd4daf;
$custom-light: #d485c7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4daf",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 175
  },
  "hsl": {
    "h": 307.5,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.60095,
    "c": 0.1841,
    "h": 332.8
  },
  "luminance": 0.19222
}

Semantic roles & 50–950 ramp

primary

#BD4DAF

secondary

#9ACBA1

accent

#D66352

background

#FDF8FC

surface

#FAF0F8

border

#D3CBD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD4DAF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →