#BD4D77#BD4D77

#BD4D77 is a mid, vivid pink. Relative luminance 0.175; OKLCH L 57.8% C 0.150 H 359.5°. Best body text is #FFFFFF at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD4D77
RGB	rgb(189, 77, 119)
HSL	hsl(338, 46%, 52%)
HSV	hsv(338, 59%, 74%)
CMYK	cmyk(0%, 59.3%, 37%, 25.9%)
CIE-LAB	lab(48.84, 49.10, -0.75)
CIE-LCH	lch(48.84, 49.11, 359.12°)
OKLab	oklab(57.84% 0.1498 -0.0013)
OKLCH	oklch(57.84% 0.15 359.5)
XYZ	xyz(26.9715, 17.4614, 19.3992)
Luminance	0.1746 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4D77 #4DBD93

analogous

#BD4DAF #BD4D77 #BD5B4D

triadic

#BD4D77 #77BD4D #4D77BD

tetradic

#BD4D77 #AFBD4D #4DBD93 #5B4DBD

square

#BD4D77 #AFBD4D #4DBD93 #5B4DBD

split-complementary

#BD4D77 #4DBD5B #4DAFBD

monochromatic

#692740 #95375B #BD4D77 #CE7A99 #DEA6BB

Accessibility & contrast

On white

4.68

#BD4D77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD4D77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4D77

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4D77	#FFFFFF	#000000	##FFFFFF
##BD4D77	1.00	4.68	4.49	4.68
#FFFFFF	4.68	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#606778

Deuteranopia (green-blind)

#7E7C74

Tritanopia (blue-blind)

#CB435D

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd4d77;
/* rgb */ color: rgb(189, 77, 119);
/* oklch */ color: oklch(57.8% 0.150 359.5);

Tailwind

colors: {
  custom: {
    50: '#d5849e',
    500: '#bd4d77',
    950: '#000000',
  },
}

SCSS

$custom: #bd4d77;
$custom-light: #d5849e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4d77",
  "rgb": {
    "r": 189,
    "g": 77,
    "b": 119
  },
  "hsl": {
    "h": 337.5,
    "s": 45.902,
    "l": 52.157
  },
  "oklch": {
    "l": 0.57842,
    "c": 0.14978,
    "h": 359.5
  },
  "luminance": 0.17458
}

Semantic roles & 50–950 ramp

primary

#BD4D77

secondary

#9ACBB9

accent

#D6A452

background

#FDF8F9

surface

#FBEFF2

border

#D4CACC

text

#150B0E

muted

#837C7E

Preview Lab

Preview with #BD4D77

Body copy rendered with the generated semantic roles for this colour.

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